We have an exciting opportunity of Brand Manager - Personal Care for our reputed Multinational FMCG Client based in London.
Job tittle: Brand Manager
Location: London
Job Description:
We are seeking a dynamic and driven Brand Manager to lead and grow our Personal Care portfolio across the UK and European markets. This role demands a balance of strategic vision and operational execution, with a strong focus on natural and heritage-driven personal care brands. You will champion brand building, consumer connection, innovation, and commercial performance.
Key Responsibilities:
Brand & Marketing Strategy
• Develop and execute strategic brand plans in line with business objectives and market dynamics. • Own the brand P&L and deliver growth through portfolio management, innovation, and communication.
• Identify white spaces and unlock category opportunities across hair care, skin care, and herbal wellness.
Integrated Campaign Management
• Lead development and implementation of 360° marketing campaigns (TV, digital, influencer, shopper marketing).
• Work closely with global and local creative/media agencies to deliver insight-driven, culturally relevant messaging.
Product Innovation & NPD
• Manage the product pipeline including new launches, relaunches, and value-added variants.
• Coordinate with R&D, regulatory, packaging, and supply chain teams to ensure timely, compliant execution.
Consumer & Market Insights
• Leverage data (primary & Secondary) and category research to generate consumer insights and refine brand strategies.
• Conduct competitor analysis and track industry trends to maintain a competitive edge.
Retail & Trade Marketing Alignment
• Collaborate with sales and trade marketing teams to ensure strong in-store presence and retail activation plans.
• Drive tailored promotions and retailer-specific strategies for key customers across grocery, pharmacy, and online.
Skills & Competencies
• Proven experience in managing personal care or FMCG brands
• Excellent analytical, creative, and project management skills
• Ability to lead cross-functional teams and work in matrixed environments
• Proficiency in MS Office, PowerPoint, Nielsen/Kantar/IRI tools
• Entrepreneurial, agile, and proactive mindset
Qualifications & Experience
• Bachelor’s degree in Marketing, Business, or related field (MBA preferred)
• 5–8 years of brand marketing experience in personal care, beauty, or FMCG
• Prior experience in UK retail or European markets is strongly preferred
• Familiarity with natural/Ayurvedic product positioning is a plus
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