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Head of Sales - Cabling
Location: Bedfordshire (within 1 hour of Bedford)
Salary: £75,000-£85,000 + sales incentive bonus + company benefits
The Role
We are looking for an experienced Head of Sales to lead a high-performing B2B sales function and deliver profitable, predictable revenue growth. This is a senior leadership role with ownership of sales performance, forecasting, and customer experience.
You will embed strong proactive sales mindset, pipeline discipline, and data-led decision making, while building a results-driven, customer-focused sales culture. Working closely with the Sales & Marketing Director, you will help execute the wider commercial strategy.
Key Responsibilities
1. Lead, coach, and develop a high-performing sales team
2. Drive consistent sales growth through structured cadence, forecasting, and pipeline management
3. Proficient on CRM, analysing team sales data and identifying gaps
4. Champion customer-first, value-based selling
5. Grow OEM, Panelbuilder, and MRO market segments, including ecommerce
6. Strengthen key customer relationships and strategic accounts
7. Partner cross-functionally with Marketing, Operations, Supply Chain, and Finance
Experience Required
8. Proven track record leading a successful internal and external sales team
9. Experience delivering growth through structured sales execution and forecasting
10. Strong people leadership, coaching, and performance management skills
11. Exposure to OEM, Panelbuilder, or MRO markets preferred but not essential
12. Experience in distribution, industrial, technical, or electrical environments advantageous
Personal Attributes
13. Results-driven, commercially astute, and disciplined
14. Confident leader with strong communication and influencing skills
15. Highly organised, resilient, and customer-focused
16. Energy, passion and ambition
Location
This role requires regular on-site leadership. Candidates must be based within a one-hour commute of Bedford.