Sales Manager Wakefield (Field-Based) £50,000 per annum company car benefits Talent Guardian are pleased to be supporting a well-established drinks distribution business in the search for an experienced Field Sales Manager to drive growth across the On Trade sector. This is an exciting opportunity for a commercially minded sales professional with experience in drinks, hospitality, or On Trade sales to take ownership of regional growth, develop strong customer relationships, and manage a small team within a fast-moving and competitive market. The Sales Manager Role As a Field Sales Manager, you will be responsible for driving sales performance across the On Trade channel, identifying new business opportunities, and developing strategic partnerships. You will also support and lead a small team while working collaboratively with wider sales teams and external partners. This is a field-based position, requiring regular travel to customer sites across the region. Sales Manager Key Responsibilities * Develop and implement a sales strategy to drive volume growth across On Trade customers. * Manage and support a small team of Business Development Executives, ensuring strong engagement and performance. * Build and maintain strong relationships with pubs, bars, restaurants, and hospitality venues. * Identify and develop new routes to market and partnership opportunities. * Drive overall sales performance and ensure commercial targets are achieved. * Negotiate pricing and commercial agreements with customers. * Provide market insights, competitor activity, and customer feedback to support product development and marketing strategy. * Work closely with internal teams to coordinate promotions, installations, and quality standards. * Monitor account performance and ensure all commercial activity is commercially viable. Sales Manager Skills & Experience Required * Previous On Trade drinks sales experience or a strong background selling into the hospitality sector. * Strong relationship-building and negotiation skills. * Experience managing or mentoring sales teams is advantageous. * Excellent communication and organisational skills. * Ability to manage time effectively and work towards sales targets and deadlines. * Good administrative and Microsoft Office skills (Word and Excel). * Full UK driving licence (essential). Sales Manager Salary & Benefits * £50,000 basic salary * Company car * Company pension scheme * Life insurance * Referral programme * 33 days annual leave * Free parking / on-site parking * Additional incentives available About the Opportunity This role offers the chance to join a long-standing and respected drinks business, where you will have the opportunity to make a genuine impact on sales growth while building long-term relationships within the On Trade sector