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Marketing operations and planning manager

Peterborough
Planning manager
£58,633 a year
Posted: 18 November
Offer description

This is a rare opportunity to lead a key strategic function at the heart of CITB’s marketing operation. You’ll shape how we plan, deliver, and measure success — empowering a talented team, influencing senior decision-making, and ensuring our communications make a real difference to people and industry. Role: Marketing Operations and Planning Manage r Location: Peterborough (Hybrid) CITB is currently operating a hybrid approach to working and the teamwork from home and attend the office an average of one to two days per month depending on business nee dHours of Work: Full-time (35 hours per week )Contract : Permanen tSalary Range: £56,650 - £60,50 0Grade : SL 1Target Salary: £58,633 £6,799 Car Allowanc e Are you a strategic marketing professional with a passion for driving excellence through planning, performance, and process? Join CITB as our Marketing Operations and Planning Manager — a pivotal role shaping how our Communications and Marketing team delivers high-impact campaigns that support the growth and success of the construction industr y.You’ll lead our marketing operations and planning function, ensuring every activity is strategically aligned, efficiently resourced, and delivers measurable results. This role combines strategic oversight with operational leadership — from budget management and workflow optimisation to evaluating performance and championing continuous improvemen t.This is an exciting opportunity to influence how CITB delivers its purpose, helping the organisation achieve its mission to build a skilled, sustainable construction workforce for the futu re What You’ll Be Doi ng:Strategic Marketing Plannin g: Partner with Business Partners to design and implement comprehensive, insight-led marketing plans that align with CITB’s strategic goals. Lead the annual planning process, ensuring all marketing activity is well-coordinated, effectively resourced, and focused on driving outcomes for the indust ry.Marketing Operations Manageme nt: Collaborate with the Head of Communications & Marketing to optimise how the team works — managing capacity, workflows, and systems to ensure smooth, efficient delivery across multiple channels. Lead and develop team members to enhance capability, flexibility, and performan ce.Performance Measurement and Evaluati on: Drive a culture of accountability and improvement through data-led performance measurement. Apply t he GCS Evaluation Cy cle to assess campaign success, analyse return on investment, and make recommendations for continuous improvement across marketing spe nd.Planning and Coordinati on: Maintain a unified communications grid to manage and prioritise activities across the organisation. Work closely with Business Partners and internal stakeholders to identify key milestones, mitigate risks, and keep delivery on tra ck.Budget and Procurement Manageme nt: Oversee procurement of marketing services in line with public sector and GCS guidelines. Manage marketing budgets with transparency and efficiency, ensuring all activities deliver value for money. Maintain clear visibility of team workflows and resource allocati on.Studio and Brand Manageme nt: Oversee the internal studio function, ensuring high-quality creative output that reflects CITB’s brand standards. Act as a brand guardian, promoting consistency and alignment across all materia ls.Agency and Partner Manageme nt: Lead relationships with agencies and external partners — managing contracts, monitoring SLAs, coordinating review meetings, and ensuring all activity is cost-effective and strategically align ed.Performance Reporti ng: Help establish and track clear KPIs across the marketing function, providing insights and data for monthly reviews and business reporting to demonstrate impact and alignment with organisational objectiv es.Your Experien ce:Essent ialDegree in Marketing, Communications, or a related discipline (or equivalent vocational qualification/experienc e).Proven experience in marketing or communications planning, including budgeting, resourcing, and scheduli ng.Experience managing teams (line or matrix) and external partners to deliver high-quality work on time and within budg et.Demonstrable success in achieving measurable ROI through marketing or communications planni ng.Strong analytical skills and experience implementing evaluation framewor ks.Excellent project management skills with the ability to oversee multiple initiatives and manage interdependenci es.Clear and confident written and verbal communication skil ls.Desira bleExperience engaging and influencing stakeholders at all leve ls.Formal planning or project management qualificati on.Understanding of accessibility, inclusion, and diversity in communicatio ns.Familiarity with Government Communication Service (GCS) frameworks, including OASIS and the Evaluation Cyc le.Knowledge of data protection standards and public sector procurement process es.Experience working within government or non-departmental public bodi es.Strong negotiation and problem-solving abilities, with confidence presenting to senior audienc es.Ability to analyse, organise, and prioritise multiple workstreams effective ly.Special Conditions / Other Requiremen ts:Occasional national travel with overnight stays may be requi red For full details, please refer to the Role Pro file What You’ll Get in Re turn:Free onsite pa rking25 days holiday bank holidays 3 days Christmas shu tdownGenerous pension scheme (up to 9% employer contribu tion)Life assurance (4x sa lary)2 paid volunteering days per year24/7 GP Ser vicesProfessional development & funded training qualifica tionsEmployee Assistance Programme — because your wellbeing ma tters Why Join CITB?CITB has a clear purpose — to support the construction industry to have the skilled, competent, and inclusive workforce it needs, now and in the f uture.Customers are at the heart of everything we do, and our culture of collaboration and empowerment means we work across the industry, and with partners, to deliver positive outcomes with impact. We’re focused on addressing the industry's most pressing challenges — from meeting current demand, to preparing for future skills needs. Closi ng DatePlease note that we reserve the right to close the vacancy prior to the stated closing date. Applications will be reviewed on an ongoing basis; therefore, early applications are encouraged to avoid disappoi ntment.

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