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Digital content executive

Sunderland
Hays
Content executive
Posted: 14h ago
Offer description

Job description

We’re looking for a tech‑savvy SEO Content Executive to produce high‑quality content using AI tools and video‑first formats. In this role, you’ll support the digital teams by generating engaging copy, scripts, visuals, and videos that drive reach, engagement, and brand authority across all digital channels.

This role is perfect for someone who loves experimenting with new AI tools, understands modern content trends, and can translate ideas into compelling video and written assets at speed.

Key Responsibilities

AI‑Driven Content Creation

1. Use AI content platforms to create blogs, social posts, scripts, copy, and multimedia assets.
2. Optimise AI‑generated content for clarity, accuracy, tone of voice, and SEO.
3. Manage prompts and AI workflows to improve content output quality and consistency.
4. Support content ideation by using AI and SEO tools for research, clustering, topic generation, and insights.

Video Production & Editing

5. Plan, script, storyboard, and produce short‑form and long‑form videos for landing pages and campaigns
6. Edit video content using tools such as CapCut, Adobe Premiere Pro or similar
7. Create AI‑generated video assets using tools like Runway, Synthesia, or similar (where relevant).
8. Optimise videos for platform requirements

Content Publishing & Management

9. Upload, schedule, and optimise content across various websites and CMS platforms
10. Maintain content calendars and assist with campaign planning.
11. Ensure all content aligns with brand guidelines and accessibility standards.

Analytics & Performance

12. Track content performance across channels and provide actionable insights.
13. Test new formats, hooks, and styles to continually elevate engagement.
14. Stay up to date with AI/SEO content trends, video trends, and platform algorithm changes.

Skills & Experience

Essential

15. Strong copywriting and storytelling abilities.
16. Experience creating short‑form and/or long‑form video content.
17. Familiarity with AI content tools and a passion for emerging technology.
18. Basic video editing skills (CapCut, Adobe, Final Cut, DaVinci, or AI‑driven editors).
19. Strong organisational skills with an ability to manage multiple projects.
20. Minimum of 2-3 years’ experience in a similar role and/or a strong portfolio

Personal Attributes

21. Creative thinker with strong attention to detail.
22. Curious, proactive, and excited about AI‑driven content innovation.
23. Comfortable experimenting with new formats, styles, and technologies.
24. Collaborative team player with excellent communication skills.

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