Job title - Ambala Marketing Manager Reports to - Head Of Marketing
Job purpose
The Marketing Manager role plays a key role in activating the Ambala brand at a local level. You will lead the marketing support for new store openings, help roll out national and regional campaigns in-store, drive local footfall through targeted activities, and support franchisees with tools and ideas to boost sales. Youll also play a strategic role in managing and growing brand partnerships.
Duties and responsibilities
New Store Openings:
Plan and execute local marketing campaigns for new store launches
Develop and manage opening week promotional activity and community engagement
Coordinate with franchisees, store teams, and creative agencies for launch collateral
Track and report on store opening performance and footfall impact
Campaign Execution:
Support rollout of national and seasonal campaigns at store level
Ensure consistency of brand messaging and in-store experience
Deliver toolkits, POS and digital assets for local use
Monitor store compliance and gather campaign feedback
Brand Partnerships & Activations:
Identify and manage local and national brand partnerships (e.g. influencers, events, cross-promotions)
Explore opportunities to partner with complementary businesses or community organisations
Support the creation and activation of co-branded campaigns
Franchisee Sales Support:
Work closely with franchisees to understand local challenges and opportunities
Provide marketing advice, best practice ideas, and ongoing support
Develop sales-driving initiatives tailored to regional needs
Host sessions to upskill franchisees on local marketing
Requirements
5+ years experience in a field or retail marketing role
Strong understanding of local marketing, brand activations, and store operations
Experience working in a multi-site retail, franchise or QSR environment
Comfortable travelling regularly across the UK (drivers licence required)
Strong project management and organisational skills
Excellent communication and stakeholder management
Commercial mindset with a focus on results and ROI
Experience in Food and Beverage.
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