Brand Manager (In the FMCG sector for an exciting wellness brand
Location:
Hybrid – 3 days per week in Birmingham
Department:
Marketing
Reports to:
Head of Marketing
Salary:
Circa £45k to £50k dependent on experience
About The Role
You'll lead the charge on all things brand related for our client's exciting, game-changing brand at the heart of everyday wellness. From shaping bold strategies to launching exciting new products and killer campaigns, you'll own the complete plan and make sure the brand is always front of mind for consumers, customers, and colleagues alike.
This is a brilliant opportunity to take a much-loved brand to the next level – driving growth, innovation, and relevance in a fast-moving category. This is the start of the journey for a brand that has huge growth potential in an ever-growing market.
What You'll Be Doing
Brand Strategy & Planning
* Own and deliver the annual brand plan, aligned to big business goals
* Stay ahead of the game with regular insight into market trends, consumer behaviour and competitor activity
* Champion and protect the brand identity, ensuring consistent tone, look & feel across every touchpoint
* Keep the brand fresh and relevant – constantly evolving with changing consumer needs
* Lead on consumer research to spot opportunities and sharpen the strategy
Innovation & NPD
* Bring bold new ideas to life – from concept through to launch, in collaboration with NPD, Supply Chain and Sales
* Shape compelling product propositions and standout packaging
* Be the brand guardian – making sure every product idea fits the brand and excites our consumers
Marketing Campaigns & Comms
* Lead show-stopping 360° campaigns across ATL, BTL, digital, social, PR & experiential
* Partner with top creative agencies to develop fresh and inspiring brand assets
* Own the content strategy and make sure you're turning heads and winning hearts on every channel
* Feed into creative development and media strategy to maximise reach and impact
Trade & Shopper Activation
* Work closely with Sales and Category teams to create compelling trade sell-in stories
* Develop retail activation plans that win at the shelf and drive shopper engagement
* Own POS, promotional calendars and retail execution – ensuring Liv Smart shines in store
* Support promotional planning, listing conversations and customer meetings
Performance & Budget Management
* Track and analyse performance using tools like Nielsen, IRI, Kantar and digital data
* Measure marketing effectiveness, optimise where needed, and shout about what's working
* Own the brand P&L and marketing budget – making every penny count
* Regularly review EPOS performance to identify growth levers and risks
Collaboration & Influence
* Be the face of the brand within the business – bringing people on the journey and inspiring belief
* Act as the key marketing contact for UK & International Sales teams
* Build strong relationships across teams – Sales, NPD, Supply Chain, Finance, global offices and beyond
* Work closely with agency partners and customers to bring big ideas to life
What You'll Bring
Experience & Background
* Degree in Marketing (or similar)
* 5+ years' experience in a brand or marketing role – FMCG background preferred, nutrition/wellness a massive bonus
* Proven experience in brand strategy, campaign planning, NPD, and budget ownership
Skills & Strengths
* Strategic thinker with a hands-on attitude – you're just as comfortable in the detail as you are thinking big
* A natural collaborator who builds strong relationships across teams and levels
* Strong commercial acumen with sharp analytical skills
* Confident communicator and presenter – clear, compelling, and concise
* Creative problem solver who brings fresh ideas to the table
* Able to juggle multiple priorities and deliver at pace
Values to live by
ONE TEAM
– You collaborate, communicate, and care
ACCOUNTABILITY
– You take ownership and make things happen
AMBITION
– You aim high, push boundaries, and never settle
PASSION
– You bring energy, creativity, and positivity to everything you do
Perks & Benefits
Heavy product discounts
Gym membership
Event overtime pay
Ready to Apply?
Send us your
CV
and tell us why you're the one with the energy to drive this exciting wellness brand forward.