About The Role
The Volkswagen Passenger Cars Marketing team are recruiting for a Performance Marketing Manager on a full-time permanent basis.
What you could be doing
Reporting into the Brand and Performance Marketing Manager, you will have responsibility for managing paid marketing channel strategies, developing tactical performance campaigns, and for leading marketing funnel performance. The scope of this role is primarily for generating demand for new car orders across Network Sales, however could also include activity for used cars, fleet, and, aftersales. In summary, you will be directly accountable for marketing activity that drives customer demand to achieve commercial objectives.
Skills and experience you can bring to the role
* Self-starter with experience of working within a face-paced environment and has the ability to handle multiple projects simultaneously.
* Confident approach to agency management, with an emphasis on building strong and effective relationships.
* You should have a passion for digital and performance marketing and a deep understanding of its ever-increasing importance in modern communications.
* Be able to operate in a data driven marketing environment with high focus on delivering against quantifiable KPIs.Be a naturally curious person, always asking the “what if we…” and “so what?” questions, to continuously optimise our performance-driven marketing activity.
What might a typical week look like
* MONDAY: Leading our weekly marketing performance meeting across all stakeholders.
* TUESDAY: Agreeing activity optimisations with agencies, and inputs to Weekly Pulse Meeting.
* WEDNESDAY: Liaising with Brand & Performance / Marketing Team on broader marketing initiatives.
* THURSDAY: Engagement with the business on priorities and likely tactical offers for next quarter.
* FRIDAY: Reviewing mid-term creative and media recommendations from agencies.
What can we offer you
Along with a competitive salary, car schemes (including cars for family members), discretionary bonus, enhanced pension contributions, private medical insurance, 27 days holiday plus bank holidays, 4 x life insurance & health & wellbeing support, we also offer a wide range of flexible benefits to suit you and your lifestyle.
Volkswagen Passenger Cars
With a determined mindset and the support of the people around you, you’ll work in a collaborative culture focused on continuing to build our much loved brand. You’ll be part of a great team, bringing to market the most popular, and loved cars. You’ll have your own responsibilities where you’ll have the opportunity to make a real impact on the future of electric mobility. And the performance-driven element of this role, means that you’ll have a real part to play in maintaining our continued #1 position in the UK market.
About The Company
We’re driven by difference. With six big brands under one roof – each with its own history, designs and innovations – we’ve created some of the world’s most iconic vehicles, from luxury sports cars to family camper vans. Here, you’ll discover opportunities, explore ideas and tackle challenges that you won’t find anywhere else.
It takes a range of teams to make the Group successful. We all share the same aim: to deliver sustainable mobility for generations to come, while keeping the customer and their changing demands at the heart of everything we do.
There’s never been a more exciting time to join our industry as it undergoes the biggest transformation for over 100 years. With digitalisation, electrification and driverless mobility all coming to the market, we’re actively looking for people with new skills, knowledge and outlooks. A brave new world demands brave, new, diverse people; so whatever your background, we would love to hear from you. We know that different perspectives and thought processes are vital as our industry goes through an exciting period of change.
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