Overview
General Manager / Head of Business Dual Brand Main Dealer
Location: Berkshire, UK
Salary: Competitive + Large Overpayment Achievement Bonus + Company Benefits
Job Type: Full-time, Permanent
The Opportunity
We are a well-established motor group operating a successful dual-brand main dealer site in Berkshire. We are seeking an experienced General Manager or Head of Business to lead our dealership, drive performance across new car sales, used vehicles, and aftersales, and deliver strong operational and financial results.
This is a senior leadership role requiring a hands-on, commercially strong individual who can balance results with team development. A significant performance-related bonus is available for overachievement, rewarding exceptional results across sales, used vehicles, and aftersales KPIs.
The Role
As General Manager / Head of Business, you will have full operational and commercial responsibility for the site, reporting directly to the Directors. You will lead, develop, and inspire department heads across Sales, Aftersales, and Administration, ensuring manufacturer standards are met while delivering strong profitability and customer satisfaction.
Key responsibilities include:
* Full P&L ownership for a dual-brand franchise site
* Driving new and used vehicle performance, stock turn, margin, and conve...
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