Responsibilities
* Effectively recruit, induct, manage, train and develop paid staff and volunteers in the shop to nationally agreed procedures and standards, ensuring necessary cover is maintained during the agreed opening times of the shop.
* Ensure that all performance issues, and other issues within the shop, are addressed in an appropriate and timely manner.
* Uphold the reputation of the Red Cross by promoting and maintaining high standards of customer care and projecting a warm, appreciative and welcoming attitude towards customers, donors, staff and volunteers.
* Effectively communicate with shop staff and volunteers and other Red Cross personnel, cascading information as relevant.
* Actively promote the shop in the community and effectively respond to local queries about the services of the Red Cross.
* Take responsibility for personal and professional development.
* Manage the shop on a day‑to‑day basis, ensuring targets, budgets and profit levels are managed and met, and motivate other staff and volunteers to achieve these goals.
* Grow shop average weekly sales and profit, and motivate other staff to achieve this same goal.
* Develop and grow a commercial and customer focus for the shop, ensuring awareness of local competition, retail sector trends and current local trading opportunities.
* Seek, utilise and analyse management information, including EPoS data, to manage shop performance, seize opportunities and make informed management decisions.
* Work with and support the wider area team to assist in the delivery of retail plans.
* Provide relief cover to other shops where required.
* Proactively generate stock for the shop, raising concerns with the Area Retail Manager (ARM) as relevant.
* Effectively manage donated stock, gift‑aided stock and bought‑in goods, ensuring that necessary standards relating to quality, quantity, stock rotation and stock‑room management are maintained.
* Actively sign up donors to Retail Gift Aid and customers to the Red Cross loyalty card.
* Ensure the appropriate and optimum pricing of goods in the shop at all times.
* Ensure a high standard of housekeeping, display, merchandising and shop‑floor management, adhering with health and safety guidance and national standards.
* Maintain an awareness of the organisation’s priorities and promote the work of the Red Cross to volunteers and the general public.
* Ensure the building and shop equipment are appropriately maintained at all times.
* Ensure all issues regarding property, health and safety and shop equipment are referred to appropriate teams in a timely fashion.
* Comply with national instructions, policies, procedures, guidelines and legislation at all times.
* Accurately manage all shop till (EPoS) sales reporting and administrative procedures as specified by the ARM.
* Ensure the safe and secure handling of money and stock at all times.
* Attend meetings and training courses/events when required by the ARM.
* Be aware of the work, aims and objectives of the British Red Cross at international, national, area and local level.
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