Role: Senior Brand Manager
Location: Manchester
Salary: £60,000 - £80,000 d.o.e
A high-performing, values-led FMCG organisation is seeking a Senior Brand Manager to lead and grow a core household portfolio.
This role carries full end-to-end brand ownership and reports directly into the General Manager. It offers genuine strategic influence, people leadership, and the opportunity to shape category growth within a creator-led, entrepreneurial brand environment.
The Role
As the senior custodian of the Household portfolio, you will define brand strategy, drive consumer-led growth, and deliver commercially strong plans in close partnership with Sales, Category and eCommerce.
Key responsibilities include:
1. Owning the brand vision, strategy and long-term growth agenda for Household categories
2. Translating global strategy into locally relevant, high-impact plans
3. Acting as internal brand ambassador, ensuring brand standards, assets and storytelling are consistently elevated
4. Leading consumer insight-led growth, identifying unmet needs and new opportunities
5. ...