Location: Windsor, England, United Kingdom
We’re so much more than an energy company. We’re a family of brands revolutionising how we power the planet. One team of 21,000 colleagues energises a greener, fairer future by creating an energy system that doesn’t rely on fossil fuels. We live our commitment to igniting positive change in our communities. Working here is #MoreThanACareer – we do energy differently: we make, store, move, sell and mend it.
We’re looking for a strategic, customer‑obsessed, and results‑driven Marketing Director to lead customer and commercial growth at British Gas. This is a pivotal role at a time of major transformation in the energy sector – a moment that brings real opportunity. You’ll help shape the future of one of the UK’s most iconic brands, powered by a bold new platform and the freedom to make a real impact.
What You’ll Be Doing
Lead the creation and execution of go‑to‑market strategies that bring our products and services to life – in ways that truly connect with our customers and those we’d love to be our customers. Partner closely with our product and commercial teams to develop customer‑first propositions grounded in data and insight, shaping everything from campaign planning to performance optimisation.
Own performance marketing, SEO, and commercial partnerships for British Gas, managing budgets with a sharp eye on ROI. Build strong relationships across teams and our agency partners, and lead a talented marketing team – motivating, inspiring and empowering them to deliver exceptional work.
If you’re passionate about data‑led marketing, thrive on collaboration, and are motivated by the opportunity to drive real growth, we’d love to hear from you.
What Success Looks Like
Uniting insight, data and commercial priorities across the business to deliver bold, distinctive brand stories that drive measurable growth. Champion customer‑led propositions and bring them to life through standout campaigns and partnerships that elevate both our brand and our results.
Qualifications
* Growth Marketing: Strong and demonstrable experience in driving growth.
* Strategic Vision: Ability to develop and implement long‑term marketing strategies that align with overall business goals and drive growth.
* Leadership and Team Management: Proven experience in leading and inspiring high‑performing marketing teams, providing mentorship and fostering a collaborative environment.
* Customer‑Centric Approach: Deep understanding of customer needs and behaviours, with the ability to create customer‑centric marketing propositions and enhance customer experiences.
* Digital Marketing Expertise: Proficiency in digital marketing channels, including SEO, SEM, social media and content marketing, to drive online visibility and engagement.
* Performance Marketing: Expertise in designing and executing performance marketing strategies aimed at customer acquisition, retention and maximising ROI.
* Analytical Skills: Strong ability to analyse data, market trends and customer insights to inform marketing decisions and optimise strategies.
* Proposition Development: Experience collaborating with product teams to create and refine customer‑led propositions that meet consumer demands.
* Market Analysis: Ability to monitor and analyse market trends, competitive landscape and customer insights to stay ahead of industry developments.
* Budget Management: Proficiency in managing marketing budgets, ensuring efficient allocation of resources and maximising return on investment.
* Relationship Building: Strong interpersonal skills to build and maintain relationships with key stakeholders, including internal teams, external partners and customers.
* Innovation and Creativity: Ability to think creatively and innovatively to develop unique marketing campaigns and strategies that differentiate the brand and drive growth.
* Adaptability: Ability to adapt to changing market conditions and business needs, demonstrating flexibility and resilience.
Why Should You Apply?
We’re not a perfect place – but we’re a people place. Our priority is supporting all the different realities our people face. Life is about so much more than work. That’s why we’ve designed our total rewards to give you the flexibility to choose what you need, when you need it, ensuring you and your family are supported not only financially, but physically and emotionally. Our culture values your voice, your growth is non‑negotiable and your ambitions are our priority.
Help us, help you. We would love for you to share any information about yourself throughout our recruitment process so that we can better understand you and help shape your journey.
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