We are on the hunt for an experienced marketer to join our team as a Brand Manager
As Brand Manager at Gran Luchito, you will play a key role in shaping and growing one of the UK’s most exciting challenger food brands. Responsible for delivering integrated marketing campaigns across digital, social, PR, shopper, and experiential channels, you will ensure the brand remains bold, authentic, and culturally relevant.
Ideally Full Time 40hrs a week - home based with limited travel required.
FT Base Salary of £40k-£45k depending on experience and location. (see below for full list of benefits)
About You
To succeed in this role you will be a creative, self starter and ready to make a significant impact on the Gran Luchito brand. You will naturally capture the distinctiveness of the Gran Luchito 'Great Little Fighter' brand, communicate in its authentic tone, and embody our core values of being nimble, authentic, progressive, and inclusive.
Your Key Responsibilities:
* Develop and deliver integrated marketing campaigns across digital, PR, social, shopper, and experiential channels that drive brand awareness and engagement.
* Manage and grow Gran Luchito’s online presence—overseeing social media, website content, email marketing, and digital advertising.
* Develop engaging and on-brand content for all marketing channels, ensuring consistency across platforms.
* Grow an active and engaged community, proactively manage our online brand reputation and enhance customer relationships.
* Execute new product launches, working closely with the product and sales teams.
* Collaborate with the sales team to develop trade marketing plans and point-of-sale materials.
* Manage external agencies and freelancers including designers, influencers, and PR.
* Act as a passionate brand advocate, grow brand awareness and the brand’s profile by leading the execution of activations, sampling and attending industry events.
* Analyse campaign performance, consumer insights and marketing trends to inform decision making and optimise future marketing plans.
What we are looking for:
* Have experience ideally at a challenger brand or at an agency working with FMCG or challenger brands with a proven track record of delivering growth.
* Hands-on experience with digital marketing, social media management and email platforms.
* Must have strong copywriting skills and the ability to clearly and effectively communicate marketing messages to our target audience.
* Experience with shopper marketing and retail activation is highly desirable.
* Creative and entrepreneurial, with a keen eye for content, storytelling and design, photography and video skills are highly desirable..
* Detail-oriented with the ability to ensure brand consistency.
* Data-driven with strong analytical skills to measure and optimise campaigns.
* We are a small business, so a willingness to “roll up your sleeves” and get involved whether it’s sampling at a retailer HQ or conducting store visits is a prerequisite.
* Excellent IT skills giving you the ability to effectively work remotely in a dynamic, fast-paced start-up environment
* Excellent project management skills, comfortable juggling multiple projects.
* Passionate about food, cooking and Mexican cuisine is a plus!
About You:
* Must be an English speaker, based in the UK and eligible to work in the UK.
* Must be able to effectively work remotely in a dynamic, fast-paced start-up environment.
* Should be proficient with Wordpress, SEO tactics and Adobe Photoshop.
* Have experience with Adobe Illustrator.
* Must be able to attend in person work events when required, typically in London but you might find yourself in Mexico!
We're building a workplace where everyone feels included.
This role is advertised as a full-time: 40 hours/week but at Gran Luchito, we believe great things happen when different voices come together. We're building a workplace where everyone feels included, supported and excited to do their best — no matter who you are or where you’re from.
We believe in a workplace that works for you. Adjusted hours, part-time roles, flexible working are all on the table - we want to support what balance looks like for you. We know that thriving at work often means having the space to manage life beyond it.
Interested?
If you're excited about a role with us but don’t meet every single requirement — we still encourage you to apply. We’re looking for potential, passion, and people who care about what they do.
FT Benefits include *
* Base Salary of £40k-£45k depending on location and experience
* 25 holidays plus standard 8 UK Bank holidays
* Annual performance bonus of up to 20% of base salary.
* If your birthday falls on a work day - take a half day on us
* Work Place Pension
* BUPA health and dental insurance
* Death in Service Insurance
* you will become eligible for some of these benefits after your probation period. Please check our handbook for full list of benefits and details..
How To Apply
Please send your CV and covering letter to - iwant2work@luchito.com
Please include Why would you like to work for Gran Luchito and why do you think you would be great in the role?
We would also love to know which food brand’s social media overall creative execution you most admire and why.
Note to recruiters - we don’t take unsolicited calls from recruitment firms.
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