North Leeds (around 15 minutes’ drive out of central Leeds; ideally you need to drive)
Up to £30,000 + package
Better Placed are delighted to be working with a well-recognised eCommerce brand in their search for an experienced Paid Social Specialist. This role suits someone comfortable in a fast-paced environment, with previous ecommerce experience (in house or agency) who wants to contribute to strategic decisions while remaining hands-on in the Paid Social channel.
You will report to the Performance Lead, collaborating with peers in PPC (Search & Shopping) and Affiliates. The focus is on Paid Social, combining creative and analytical skills and working closely with the Brand team to ensure creative alignment.
Overview
* Role: Paid Social Specialist focused on driving performance in the Paid Social channel (UK & International).
* Budget responsibility: Managed Paid Media budget around £1 million (UK).
* Environment: Fast-paced ecommerce brand with a strong emphasis on test-and-learn approaches.
Responsibilities
* Support the Head of Performance in developing and improving the Paid Social strategy for the UK and international markets.
* Drive Paid Social channel performance with strategic changes and a fearless test-and-learn approach.
* Fully optimise Paid Social and Display campaigns to deliver cost-efficient, incremental value aligned to the commercial plan.
* Coordinate multi-channel activity with a primary focus on Paid Social; create engaging campaign content.
* Stay up to date with industry trends and assess potential impacts on performance.
Qualifications and Requirements
* Experience in Paid Social and ecommerce (in-house or agency).
* Comfortable in a role that combines strategic input with hands-on channel work.
* Strong analytical and creative skills, and ability to work cross-functionally with Brand/Marketing teams.
* Ability to manage large budgets and deliver cost-efficient value through a test-and-learn approach.
Job Details
* Job function: Advertising and Marketing
* Industries: Retail Apparel and Fashion, Retail, Marketing Services
* Employment type: Full-time
* Seniority level: Mid-Senior level
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