We’re working with an ambitious hospitality brand that’s redefining what it means to offer calm, minimalist experiences in high-energy urban environments. With strong values rooted in simplicity, wellness, and intuitive service, they’ve built a compelling concept — but now need a dedicated Brand Manager to bring consistency, clarity, and emotion to how that concept is communicated.
This is a rare opportunity to shape and lead brand identity for a growing lifestyle business that blends physical environments with digital interactions, and values brand integrity at every touchpoint.
About the Role
The Brand Manager will take full ownership of brand identity, messaging, tone of voice, and guest-facing communication across all channels and environments. You’ll be the connector between creative, marketing, operations, and design — ensuring that everything from signage to emails feels like one cohesive brand experience.
You’ll define guidelines, build scalable toolkits, and work hands-on to refine how the brand is presented in the real world.
Key Responsibilities
Develop and maintain brand guidelines covering tone, visuals, language, and values
Educate internal teams and external partners to ensure consistent brand expression
Create a living brand toolkit that grows with the business
Audit and refine all customer-facing copy: digital channels, confirmations, on-site information, and service flows
Develop a tone of voice that communicates minimalist service as a premium, intentional choice
Conduct brand audits to identify and resolve inconsistencies in presentation and messaging
Partner with cross-functional teams to align all touchpoints with the brand’s intent
Collaborate with marketing to shape campaigns and content, reviewing briefs and assets to ensure on-brand execution
Manage core brand assets including images, copy templates, icons, and creative guidelines
Build practical assets and systems to support consistent brand rollouts across new environments
Ensure new projects launch with a fully-aligned, guest-ready brand expression
What We’re Looking For
Experience
4–8 years of brand management experience in hospitality, lifestyle, travel, or wellness sectors (ideally client-side)
Strong background in tone of voice development, storytelling, visual systems, and guest comms
Not just a strategist — you’re hands-on, practical, and able to write, brief, fix, and deliver at speed
Deep understanding of how people emotionally respond to spaces, messaging, and design cues
Confident working cross-functionally with marketing, ops, creative, and product teams
Experience helping a multi-site or rapidly scaling business protect and evolve its brand