This freelance opportunity is focused on supporting a high-profile shopping bazaar event by developing and executing engaging social media content and marketing strategies. The role is ideal for a creative professional with a passion for event promotion and digital engagement. The successful candidate will work remotely to build anticipation, drive attendance, and enhance the event’s online presence in the lead-up to the scheduled date. There is potential for ongoing collaboration on future projects based on performance.
Deliverables
* Develop a comprehensive social media content calendar tailored to the event timeline.
* Create original, visually appealing posts, stories, and promotional materials for platforms such as Instagram, Facebook, and TikTok.
* Schedule and publish content to maximize reach and engagement.
* Monitor social media channels, respond to audience inquiries, and foster community interaction.
* Analyze campaign performance and provide actionable insights for optimization.
* Collaborate with event organizers to ensure messaging aligns with event goals and branding.
Requirements
* Demonstrated experience in social media content creation and marketing, preferably for events or retail promotions.
* Proficiency with major social media platforms and content scheduling tools.
* Strong copywriting and visual storytelling skills.
* Ability to design basic graphics and edit short-form videos.
* Excellent organizational skills and attention to detail.
* Self-motivated, reliable, and able to meet deadlines independently.
* Availability to work remotely and deliver content in advance of the event date.
* Familiarity with audience engagement strategies and analytics.
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