PE Global is currently recruiting for a Consumer Engagement Strategist – B2B for a leading multi-national Pharma client based in Basingstoke.
This is an initial 12 months contract position working hybrid 2 days from home and 3 in the office.
Pay rate between £26.17-£34.89 per hour depending on experience.
Duties of the role/Responsibilities
* Putting consumers at the heart of our business, by understanding consumer behaviours, attitudes and needs, then identifying what problems need to be solved for, through in depth understanding of the target and our job to be done.
* Developing and executing experiences that are impactful, relevant, intuitive and will improve the lives.
* Partnering closely with brands and cross-functional partners.
* Build understanding of the consumer within the B2B space; segmentation, personas, landscape, ability to operate & regulatory environment.
* Develop the strategy for consumer engagement plans for next 5yrs.
* Developing a clear test and learn pilot plan for working with B2B Partners.
* Own the planning, execution, and optimization of consumer campaigns across chosen & most relevant channels by:
* Working closely with the media agency & B2B partners on the plan
* Working closely the creative agency, overseeing creative development for assigned campaigns by localising global content & building relevant local content that delivers significant amplification & impact.
* Working closely with legal and regulatory to ensure all content is compliant.
* Working closely with BI&A, but ultimately responsible for measurement, monitoring and optimisation of consumer campaigns to ensure continuous improvement.
Education/Experience
* Bachelor's degree
* Proven experience of over 7+ years in consumer marketing.
* Ideally experience in FMCG or Retail or Personal Care/Beauty industry or D2C focus
* Excellent leadership and team management skills, with a track record of building and motivating high-performing teams.
* In-depth knowledge of consumer data, insights & planning techniques and tools.
* Experience working with agencies: media, creative & research.
* High proficiency in data analysis and interpretation, with the ability to derive actionable insights from marketing analytics.
* Outstanding communication and interpersonal skills, with the ability to effectively collaborate with cross-functional teams and communicate complex ideas clearly and persuasively.
* Strong project management skills, with the ability to manage multiple projects simultaneously and meet deadlines in a fast-paced environment.
* Resilience & experience in driving consumer transformation within a healthcare setting.
Interested candidates should submit an updated CV.
Please click the link below to apply, alternatively send an up to date CV to anett@peglobal.co.uk
***Please note our client cannot assist with any visa sponsorship and candidates must have the correct visa to live and work in UK***