Media & Activations Sales Lead
Location: Aldgate, London (Hybrid – 3 days a week minimum)
At WHSmith, people are at the heart of everything we do. For over 235 years, we’ve built a brand customers trust – from high streets to airports in 32 countries. Now, we’re on a journey to become the leading global travel essentials retailer, and our Commercial team is right at the centre of that mission.
We’re looking for a creative, driven, and commercially minded Media & Activations Sales Lead to take our supplier media campaigns to the next level. If you thrive in a fast-paced, collaborative environment and know how to turn a media strategy into results, we want to hear from you.
What You’ll Do
As our Media & Activations Sales Lead, you’ll manage the retail media strategy and campaign execution across either the Impulse & Food or Non-Food category. You’ll be responsible for:
* Owning media income and sales targets – and delivering against them.
* Working with the Media & Activations Sales Manager to shape and execute your category's retail media strategy.
* Pitching and selling creative campaign ideas to suppliers that align with their objectives and our customer strategy.
* Collaborating with Buying teams to ensure media activations are aligned with Joint Business Plans.
* Ensuring optimal, timely spend of agreed media budgets and identifying incremental opportunities.
* Overseeing accurate media income logging, campaign tracking, and briefing in post-campaign reporting.
* Managing campaign timing and placement to avoid brand conflicts.
* Briefing internal teams clearly to ensure seamless activation.
* Ensuring campaigns land with impact – with the right product, stock, and space in-store.
Who You Are
You’re passionate about retail media and delivering results through powerful supplier partnerships. You bring:
* Proven experience in managing retail media sales and brand activations.
* A strong understanding of how to drive income through media assets.
* Existing relationships with retail media networks (a plus!).
* Strong planning and organisation skills – and confidence using Excel and PowerPoint.
* Excellent communication and influencing skills across all levels.
* A self-starting attitude with a proactive, solutions-focused mindset.
* Ability to manage multiple projects and deadlines in a fast-paced environment.
* A collaborative team player who thrives on sharing best practice.
* High level of analytical skill and strong commercial acumen.
What You’ll Get in Return
We value our people and reward great work. You can expect:
* A competitive salary and annual bonus based on personal and company performance.
* Hybrid working – from home and our central London office near Aldgate.
* 25 days holiday, your birthday off, and bank holidays – plus the option to buy more.
* Early Friday finish at 4pm to kick-start your weekend.
* A high-impact role in a collaborative, fast-moving team that values innovation and initiative.
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