INTERIM DIGITAL & CAMPAIGN SPECIALIST
START ASAP FOR 3 MONTHS
GUILDFORD - HYBRID WORKING
UP TO £250 PER DAY
I am currently working with a company who have the need for a Marketing professional to join a busy, successful and fast paced marketing team. The role will report directly to the CMO and will support in key areas across Digital and Demand Generation planning and execution. You will support with key aspects of the businesses Digital and Demand Generation campaign planning and execution. Managing B2B marketing campaigns (PPC, Paid Social ad, SEO initiatives) and online tools and platforms, whilst also project managing the planning and execution of various marketing campaigns including Account Based Marketing (ABM), direct marketing email campaigns and trade shows.
* Paid Search: Oversee the execution of digital acquisition campaigns working closely with the marketing team and external agencies to plan and execute digital campaigns across Paid Search (PPC) and Paid Social (Linked In)
* SEO: Support the execution of the SEO/organic search strategy
* Website: Maintain and update web content including campaign landing pages
* Data Management: Support data management processes
* Campaign execution: Support the planning and then execute a wide range of B2B marketing campaigns either directly or through an agency including ABM, Events, Webinars and Content syndication with 3rd parties
* Email management: Build and schedule and send direct emails using Marketing Automation Platform
* Event Management: Plan and manage attendance at various events
* Lead Management: Manage all aspects of the lead and prospect funnel in Salesforce
* Reporting: Compile digital and lead generation campaign reports highlighting performance against KPI's
* Budget management
The ideal candidate will be a B2B marketing specialist with experience in both digital and B2B lead generation campaign management with experience of working in fast paced environments. Available immediately and able to commit for 3 months
Morgan McKinley is acting as an Employment Agency and references to pay rates are indicative.
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