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Client: Central Employment
Location: portsmouth, hampshire, United Kingdom
Job Category: Other
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EU work permit required: Yes
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Job Views: 2
Posted: 28.06.2025
Expiry Date: 12.08.2025
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Job Description: Central Employment is working with a leading services provider to appoint a B2B Digital Marketing Executive as part of their in-house Marketing, Communications, and Events team.
Digital Marketing Campaign Executive Profile:
The digital marketing campaigns lead will be responsible for analyzing performance marketing and PPC analytics to inform strategic, data-driven decisions.
Responsibilities include:
Developing and managing multi-channel digital marketing campaigns to generate leads and support sales growth, ensuring effective budgeting and timing.
Running and optimizing Google Ads campaigns, including search and display.
Using Google Tag Manager for setting up triggers, tags, and custom conversions.
Setting up and reporting on campaign performance using GA4 and other analytics tools.
Collaborating with teams to ensure campaigns are aligned and effectively executed.
Managing email marketing, SEO, website optimization, and automation efforts.
Creating targeted content for paid and organic social media campaigns, including ads, carousels, and videos.
Managing paid and organic social media campaigns via LinkedIn Marketing Solutions, monitoring budgets, ROI, and KPIs.
Testing and optimizing marketing tactics for lead nurturing and member acquisition, utilizing automation.
Supporting ongoing improvement of acquisition strategies.
Experience required:
Proven experience in planning and executing high-impact B2B digital campaigns with measurable ROI.
Hands-on experience with Google Ads, LinkedIn Campaign Manager, and other paid media platforms.
Proficiency with WordPress and content management systems.
Experience in setting up and managing Google Tag Manager and event tracking.
Strong skills in GA4 and data-driven decision-making.
Experience with LinkedIn paid campaigns, especially lead generation and audience building.
Ability to manage relationships across various organizational levels.
Deep knowledge of LinkedIn Marketing Solutions and lead generation strategies.
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