About the Role
Senior Performance Manager responsible for the execution, optimisation, and performance of the company’s paid marketing channels.
What you’ll be doing
* Own the strategy and performance of paid acquisition channels.
* Manage campaigns across platforms such as Google Ads and Microsoft Ads.
* Identify opportunities to scale profitable acquisition while maintaining efficiency.
* Oversee campaign structure, targeting, bidding strategies, and budget allocation.
* Continuously optimise campaigns to improve conversion rates and acquisition costs.
* Implement testing frameworks across ads, targeting, and bidding strategies.
* Manage and allocate paid media budgets effectively.
* Ensure strong return on marketing investment.
* Identify opportunities to increase efficiency and scale successful campaigns.
* Manage and mentor PPC executives.
* Ensure campaigns are delivered effectively and performance targets are met.
* Support team development and capability building.
* Deliver clear reporting on paid marketing performance.
* Translate campaign data into actionable optimisation opportunities.
* Work with the Growth & Strategy Lead to identify strategic growth opportunities.
* Work with the SEO & CRM Manager to align acquisition and retention strategies.
* Collaborate with the UX Lead to support landing page testing and conversion optimisation.
* Support implementation of wider growth initiatives.
Required skills & experience
* Proven experience in paid acquisition / performance marketing.
* Strong expertise in Google Ads and Microsoft Ads.
* Experience managing paid marketing budgets at scale.
* Strong analytical mindset with experience in GA4 or similar analytics tools.
* Experience managing or mentoring junior team members.
* Ability to translate performance data into optimisation actions.
Benefits
* Private healthcare cover
* Employee Assistance Programme, including a virtual GP service, priority physio, and talking therapies
* Eyecare scheme
* 25 days annual leave plus UK bank holidays, increasing with tenure
* 1 paid family/religious day of leave per year following successful probation period
* 1 paid charity volunteering day per year
* Option to buy/sell up to an additional 3 days leave per year
* Enhanced maternity, paternity, or shared parental leave
* 2 days off for your wedding upon joining, and up to 5 days after 2 years of service
* Flexible working options and a hybrid work approach
* Auto-enrolled salary sacrifice pension scheme
* Life assurance
* Season ticket Loans, salary advances & loans to buy/rent a home – based on tenure
* Cycle to work scheme
* Highflyers incentive, VIP experience for high performers across Bionic group to celebrate success
* Company summer & Christmas party celebrations, business and local zone yearly & annual awards and recognition
* Long service awards
#J-18808-Ljbffr