Junior Creative Strategist Function: | TikTok Ads | Performance Creative | Data Optimisation Responsibility: Drive performance creative for D2C brands Reports to: Creative Director Location: Remote Overview: Full time, permanent. Overview: For You Advertising is the UK’s leading and fastest-growing TikTok marketing agency. We help brands ride the TikTok wave -from DTC e-commerce to SaaS and beyond - delivering high-performing creative that drives results. We’re proud to be one of the first Officially Badged Partner Agencies with TikTok, and we’re also part of the TikTok Creative Exchange and TikTok Shop Partner programmes. The Role As a Junior Creative Strategist, you’ll be at the heart of how our agency develops, tests, and scales performance-driven creative on TikTok. You’ll support the wider creative and strategy teams to turn insights and trends into scroll-stopping ad concepts. From ideation and scripting to briefing creators and analysing what works - you’ll play a key role in helping our clients grow through data-backed creativity. You’ll collaborate closely with our TikTok marketing, production, and account management teams, gaining hands-on experience across all areas of performance creative. This role is perfect for someone who lives and breathes TikTok, has a sharp creative instinct, and wants to develop into a world-class creative strategist. Requirements 2 years of experience in a creative strategy or social media marketing role, preferably in an agency setting Strong understanding of TikTok culture, trends, and what drives engagement. Excellent copywriting and storytelling skills for short-form content. Analytical mindset - comfortable looking at data and drawing creative insights. Confident communicator with great attention to detail. Highly organised, able to manage multiple projects in a fast-paced environment. A proactive, positive attitude with a desire to learn and grow fast. Bonus: experience with DTC/e-commerce brands or performance marketing.principles and theory Responsibilities: Conceptualise and brief UGC-style and high-production TikTok ads, helping to translate brand messaging into engaging short-form content. Develop and support execution of performance creative strategies that align with client business goals. Analyse creative data and performance metrics, providing insights and recommendations for optimisation. Write and edit scripts, hooks, and ad copy that align with TikTok best practices. Collaborate with creators and influencers to ensure content fits strategy and performance objectives. Work alongside the creative, production, and media buying teams to deliver high-quality, conversion-focused content. Keep on top of TikTok trends, formats, and creative strategies, feeding fresh insights into campaigns. Support in client presentations, reporting, and performance reviews. Manage multiple creative projects simultaneously, ensuring delivery is on time and aligned with strategy. Attitude: You, Will take complete ownership of successes and failures, with a growth-first approach that prioritises client outcomes. Commercially minded, always looking for ways to create more value for clients and the agency. Confident in leading communications, setting the tone for client relationships, and influencing strategy. Are entrepreneurial with the ability to see the bigger picture. Have a proactive solution based mindset, allowing you to positively influence change. Have exceptional attention to detail. Confidence in building long-term relationships with your client base are able to work pro-actively prioritising tasks efficiently. Enjoys participating in a collaborative office with regular team building events and social activities. Go above and beyond. Thrive in a fast paced startup environment. Benefits You will be part of a world-class team, made up of high-performing, motivated individuals that are shaping the future of social commerce. Competitive salary performance-based bonus structure. Flexible remote work options available. We also have offices in London, Manchester and Leeds if that is your preference. Extra holiday - take your birthday off. Annual salary reviews. Structured training and development. Frequent team building activities. Ability to progress into leadership roles. Company pension scheme. Annual bonus schemes.