Head of Marketing (International Islamic Eye Care Charity, home based in the UK) The Organisation
Our client is a UK-based international development healthcare charity supporting sight restoration and prevention of blindness operating within Pakistan. With a mission to provide high-quality, free eye care to underprivileged communities, the organisation has transformed the lives of millions. As it strengthens its presence in the UK, it is seeking a seasoned marketing leader to help grow its reach, deepen supporter engagement, and enhance its brand.
This is a senior-level opportunity for a strategic and hands-on marketing professional to lead content, campaigns, and digital engagement. The Head of Marketing will be responsible for growing brand awareness, managing multi-channel campaigns, and delivering high-quality communications that reflect the organisations mission and impact. Key responsibilities include overseeing brand strategy and positioning, leading on email, web, social, SEO, and PPC, and delivering integrated campaignsparticularly during high-impact periods such as Ramadan. The role requires strong project management skills and the ability to evaluate campaign performance through analytics and KPI reporting.
The ideal candidate will be an experienced marketing leader with at least five years in the sector, including two or more in a managerial role. You will be well-versed in all areas of marketing, from content creation and digital marketing to branding and campaign execution. Youll bring a strong track record of leading successful campaigns, managing budgets, and using data insights to drive performance. Prior experience and knowledge of the Islamic giving community and managing Ramadan campaigns will be a distinct advantage.
You should have a clear passion for humanitarian causes, excellent communication and interpersonal skills, and the cultural sensitivity required to work within faith-based environments. Knowledge of tools like Mailchimp, CRMs, analytics software, as well as familiarity with Adobe Creative Suite and HTML/CSS would be advantageous.