Purpose of Role
The Social Media Manager is responsible for leading the strategic direction, execution, and performance of Bright Horizons UK’s social media presence. This role plays a key part in enhancing brand visibility, driving engagement, and supporting business objectives across B2C, B2B, and B2T audiences.
Key Responsibilities: Strategy & Planning
* Develop and implement a comprehensive social media strategy aligned with business goals.
* Lead the creative and content process to maximise customer satisfaction and engagement.
* Build and nurture online communities across all platforms.
Content Management
* Create and manage content plans across Facebook, Instagram, Twitter/X, LinkedIn, TikTok, Pinterest, and Instagram Reels.
* Tailor content to suit platform-specific audiences and formats.
Platform Oversight
* Manage all local Facebook pages via Meta Business Suite.
* Deliver internal training and refresh modules in collaboration with the Professional Development team.
Budget & Finance
* Oversee the social media budget and liaise with Finance to ensure accurate monthly invoices.
Campaign Coordination
* Align organic content with marketing campaigns, paid media, and open day initiatives.
Cross‑Functional Collaboration
* Partner with PR for crisis communications and out-of-hours support.
* Work closely with the Creative Team to develop innovative campaigns.
* Collaborate with the Web Team to ensure SEO alignment.
Customer Experience
* Oversee the social media complaints process and train the Complaints Team on best practices.
Performance & Analytics
* Monitor and report on social media performance, using insights to refine strategy.
* Track ROI/ROE and competitor activity to inform future development.
Innovation & Best Practice
* Stay up to date with industry trends and recommend improvements.
* Promote social media use across departments and update policy as needed.
Team Leadership
* Line manages the Social Media Executive, providing guidance and development opportunities.
Essential Experience & Qualifications
* Minimum 5 years’ experience in social media management.
* Proven expertise across multiple platforms and audience segments.
* Strong copywriting and editing skills.
* Knowledge of algorithms, SEO, and analytics tools.
* Experience in campaign and project management.
* Excellent communication, collaboration, and leadership skills.
* Ability to manage multiple projects under pressure.
Education Criteria
* Bachelor’s degree in Marketing, Communications, Digital Media, or a related field
* Postgraduate qualification in Digital Marketing, Social Media Strategy, or Brand Communications. (Desirable)
* Professional certifications such as Meta Blueprint, Google Digital Garage, or HubSpot Social Media Certification.
Personal Attributes
* Creative thinker with a proactive mindset.
* Strong attention to detail and organisational skills.
* Passionate about digital innovation and community engagement.
* Committed to continuous learning and development.
Key Competencies
* Strategic Thinking
* Communication & Influence
* Creativity & Innovation
* Collaboration & Teamwork
* Analytical Thinking
* Customer Focus
* Leadership & People Development
We look forward to receiving your application!
If you experience any problems, please emaileurope.recruitment@brighthorizons.comand we will be happy to help.
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