Purpose of the job
As a Sales Development Representative (SDR), you will play a pivotal role in driving Randstad’s growth by identifying, nurturing, and qualifying key contacts from a target account list of circa 100 accounts worth millions in potential business.
You will be the first point of contact for prospective clients and will create a "wow factor" customer experience, establishing a strong foundation for future business relationships. Working in close collaboration with our global sales, marketing, and account teams, you will engage HR, Talent and Procurement leaders, leveraging AI-powered tools and personalised outreach strategies.
We are seeking tech-driven specialists who will use the latest in AI and sales technologies to craft meaningful, scalable outreach campaigns. This role offers the unique opportunity to make a significant impact, work with global industry leaders, and help Fortune 2000 companies solve their talent challenges.
Location: London (hybrid)
responsibilities
Targeted Prospecting and Lead Generation:
* Identify and research target accounts, industries, and decision-makers using tools such as LinkedIn Sales Navigator, ZoomInfo, and Salesforce.
* Proactively engage procurement, talent and HR leadership in Fortune 2000 companies through multi-channel outreach (phone, email, social media).
* Qualify leads by assessing their business challenges and aligning them with Randstad’s RPO, MSP, career coaching, and outplacement services.
Conduct Informative & Data- Driven Presentations
* Nurturing prospective client relationships by leveraging the wealth of content, insights, and analytics Randstad has to offer to build credible relationships
* Conduct presentations on topics like Talent Trends Reports, In-Demand Skills Dashboards, and Employer Branding Insights.
* Provide valuable data and insights to engage and educate prospects early in the buying journey, helping to build relationships and generate interest in our solutions
AI-Enhanced Engagement and Relationship Building:
* Leverage AI-driven tools to craft data-backed, personalised, and scalable outreach strategies, ensuring maximum engagement.
* Establish meaningful relationships with prospects, understanding their talent needs and presenting tailored solutions to address their business objectives.
* Collaborate with account executives for seamless handoffs of qualified leads.
Sales Process and Performance Management:
* Manage and nurture leads through the sales funnel, ensuring smooth progression and alignment with Randstad’s offerings.
* Consistently meet or exceed key performance indicators (KPIs) such as outreach volume, lead generation, and qualified opportunities.
* Keep accurate records of all prospecting activities in Salesforce, ensuring transparent and efficient sales reporting.
Collaboration and Continuous Improvement:
* Partner with sales, marketing, and revenue operations teams to improve messaging and increase lead conversion rates.
* Continuously participate in sales training and stay up to date on industry trends and new technology tools.
* Provide feedback on sales strategies and outreach processes to contribute to overall team success.
key performance indicators
* Qualified Leads with Strategic Potential: Focus on nurturing long-term relationships by identifying and engaging high-potential prospects who align with Randstad Enterprise’s strategic goals.
* Meaningful Outreach Activities: Prioritise quality over quantity, creating personalised, thoughtful outreach (calls, emails, social touchpoints) that build genuine connections with prospects.
* Engagement and Nurturing Progress: Track how well you're developing relationships over time, nurturing prospects through tailored communications and strategic follow-ups to keep them engaged.
* Discovery Meeting Success: Successfully book meetings with prospects that show long-term potential, creating opportunities for the sales team to dive deeper into their needs.
* Pipeline Growth from Relationship-Building: Contribute to the sales pipeline by bringing in leads that have been nurtured for long-term growth, not just quick wins.
* CRM Mastery for Relationship Insights: Keep CRM records up to date with insights that reflect the depth of your relationships and progress toward long-term deals.
* Collaboration for Strategic Wins: Work closely with the sales team across Randstad Enterprise to share valuable insights from your nurturing efforts, helping secure strategic, long-term wins for the business.
key stakeholders
* Other SDRs in your team
* SDR Manager
* Sales reps
* Account Managers
* Sales Leadership
* VP of Revenue Operations
job requirements
* 2-3 years of experience in a sales or business development role, preferably in technology, HR services, or professional services sectors.
* Familiarity with sales tools such as LinkedIn Sales Navigator, Salesforce, and ZoomInfo.
* Experience using AI-powered tools and CRM systems to drive targeted, scalable outreach.
* Proven ability to engage senior decision-makers, understand their needs, and deliver compelling value propositions.
* Self-motivated and goal-oriented, thriving in fast-paced, dynamic environments.
* Excellent communication and interpersonal skills.
Don't miss out on this fantastic opportunity! Apply today and join the Randstad Enterprise team!