Job Description We have a fantastic opportunity for a CRM and Retention Marketing Specialist to join our team here at Lands’ End Europe in Oakham, Rutland.
This is a rare and exciting opportunity for an experience CMR Marketing Specialist to drive and deliver a full transformation of Lands End customer communications, including building the best in class, personalised, lifecycle marketing programs via email, SMS and direct mail.
You will be responsible for improving existing customer retention to prevent churn via highly engaging communication strategies. You will build effective re-engagement and new customer nurture programs to help grow Lands End customer base.
Lands End is transforming to become digital first, data driven, customer centric business. The ideal candidate will be used to a test and learn culture for growth.
You will bring your extensive CRM expertise, creative but data driven mindset to lead and help execute robust data collection practices, complex segmentation, multi-channel and fully personalised lifecycle marketing campaigns, engaging CRM content development, customer insight driven comms.
While based in the Marketing team the individual will drive close collaboration among key stake holders across the Marketing team, E-commerce, Creative, Supply and Finance teams.
What you can expect from the role:
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