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Salesforce - head of crm and data management

Manchester
Insurance Recruitment Services
Data manager
Posted: 4 May
Offer description

Our client is seeking a Salesforce - Head of CRM and Data Management.

Reporting to the Director of Business Solutions, you will take full ownership of the organisation's CRM and data ecosystem, managing it end-to-end across the business. You will play a key role in shaping CRM architecture while ensuring the highest standards of data integrity.

Your expertise in data management will enable insight-led decision-making across Sales, Marketing, Customer Success, and Finance. Through strong operational leadership, you will translate business objectives into scalable processes, automation, and actionable analytics.

Key Responsibilities

CRM Ownership

Administer, configure, and optimise Salesforce

Oversee and optimise data migration from Acturis and Schemeserve systems

Design scalable data models, including fields, page layouts, validation rules, and approval processes

Maintain automations and ensure adherence to best-practice governance

Manage profiles, permission sets, roles, sharing rules, and security controls

Own the release cycle, including sandbox management, change sets, documentation, and user training

Lead the configuration and optimisation of the opportunity lifecycle

Data Management & Governance

Establish and maintain data handling standards and data dictionaries across systems

Implement robust data quality frameworks, including deduplication, enrichment, validation, and monitoring

Own integrations between Salesforce and core systems

Ensure compliance with data privacy standards and regulations

Analytics and Insight

Develop executive-level dashboards and reports covering pipeline, forecasting, revenue, customer health, and operational KPIs

Partner with senior leadership to define key metrics, segmentation strategies, forecasting models, attribution, and cohort analysis

Enablement and Change Management

Lead user onboarding, training, documentation, and ongoing support to drive adoption and data literacy

Manage vendor relationships and licensing agreements

Oversee UAT processes, troubleshooting, and continuous system improvements

Regulatory Compliance and Risk Management

Maintain and uphold all relevant regulatory and compliance standards

Requirements:

To be considered for this role, you should have:

Minimum 5 years' experience in a commercial CRM and data analysis role

At least 3 years' hands-on Salesforce experience

Experience with Acturis (advantageous)

Proven track record of Salesforce administration within a high-growth environment

Strong proficiency in Salesforce flows, validation rules, permissions, data imports, and reporting

Solid experience in data governance and privacy compliance

Excellent stakeholder management and communication skills

Salesforce certifications (preferred), or willingness to obtain within 12 months

Experience with Salesforce automation tools (preferred)

Familiarity with Acturis and Schemeserve (desirable but not essential)

Strong verbal communication skills

Understanding of lead-to-cash processes (advantageous)

Ability to work both independently and collaboratively

How to Apply

To apply, please submit your CV in confidence.

If you do not hear from us within 7 days, please assume your application has not been successful on this occasion.

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