Job Title: SEO Specialist
Location: Brighton, UK (Hybrid - Tuesday & Thursday in office)
Salary: £30,000 - £35,000 DOE
Job Type: Full Time, Permanent
About Projects Abroad
Our clients Projects Abroad are a B Corp Certified educational travel company based in Brighton, operating worldwide since 1992. With over 140,000 travellers to date, we're committed to delivering life-changing experiences in international volunteering, internships, and cultural exchange. As we continue to grow, we're expanding our marketing team to reach more global audiences.
The Role
We're looking for a data-driven, forward-thinking SEO Specialist to join our global marketing team. You will take ownership of website analytics, uncover opportunities to improve content, structure, and conversions, and help make our websites more visible, relevant, and AI-ready.
Working closely with the Head of Digital Marketing, you'll be part of a talented team including paid search and social specialists, content writers, and a digital media manager. This is a hands-on role where technical SEO meets content strategy and AI innovation.
Key Responsibilities
· Optimise website content for search engines and AI tools (on-page SEO, "Zero-Click" visibility).
· Conduct technical SEO audits, fix issues, and make actionable recommendations.
· Support the content team with entity-based content strategies to establish Projects Abroad as a topical authority.
· Work on conversion rate optimisation (CRO) to turn organic traffic into enquiries and bookings.
· Build backlinks and authority by securing high-quality mentions in travel, education, and NGO sectors.
· Track and analyse website performance using GA4, Microsoft Clarity, Semrush, and Search Console.
Skills & Experience
· 2+ years in SEO, ideally in travel, education, or non-profit sectors.
· Strong technical knowledge of keywords, search intent, structured data, and SEO tools.
· Experience using AI tools in SEO workflows and familiarity with Large Language Models (LLMs).
· International SEO experience a plus (multi-regional or multi-lingual websites).
· Strong analytical mindset, able to turn data into actionable insights.
· Passion for international development, cultural exchange, and teen travel.
Personal Attributes
· Collaborative, able to work across teams and time zones.
· Curious and proactive, keeping up-to-date with SEO trends, AI, and competitor strategies.
· Confident communicating SEO strategies to non-specialists.
· Creative and "can do," taking ownership of tasks from insight to execution.
Technical Skills
· CMS: WordPress
· CRM: HubSpot
· Analytics & SEO: Google Analytics, Semrush, Google Search Console, Microsoft Clarity
· Google Workspace
Benefits
· Additional leave for length of service
· Casual dress code
· Regular staff socials
· Company pension & sick pay
· Hybrid working (2 days in office)
· Professional development opportunities
Monday-Friday, 9am-5:30pm
Brighton, BN1 (must be able to commute or willing to relocate)