BEV Program Manager – Europe
Location: Hybrid (UK/Europe-based with international travel)
Salary: Highly Competitive + Bonus + Benefits
Industry: Construction Equipment / Electric Vehicles
About the Client
Our client LiuGong, a $4.2 billion global leader in the design, manufacture, and support of construction and material handling equipment. With over 17,000 employees across 12 major offices and 20 manufacturing facilities worldwide, LiuGong delivers smart, durable lifecycle solutions under the LiuGong and Dressta brands.
A top-15 global construction equipment manufacturer, LiuGong has longstanding joint ventures with industry giants such as Cummins and ZF, and a strong public listing history on the Shenzhen Stock Exchange since 1993. With a forward-thinking vision focused on sustainability, LiuGong is rapidly expanding its Battery Electric Vehicle (BEV) portfolio to meet increasing market demand for zero-emission, low-TCO machinery.
The Opportunity
Elite has been retained exclusively to identify an experienced and dynamic BEV Program Manager to spearhead LiuGong’s electric construction equipment rollout across the European market.
Reporting directly to the European Product Director, this role will be instrumental in delivering full-lifecycle, commercially viable BEV solutions for key customers, rental fleets, and public sector operators. This is a highly cross-functional position requiring collaboration across sales, engineering, product, and marketing teams in Europe, the UK, and China.
Key Responsibilities
Integrated BEV Solutions & Strategic Partnerships
* Define and deliver complete BEV product packages tailored to rental, fleet, and public sector use cases.
* Collaborate with sales, finance, and technical teams to integrate Ilink telematics, financing, and service bundles.
* Support key account acquisition through customized go-to-market strategies.
Product Lifecycle Management
* Lead the lifecycle of BEV products from pilot validation to market scaling and end-of-life.
* Work with headquarters and regional teams to define specifications, pricing, and launch plans.
* Oversee readiness planning including demo programs, aftersales support, and commercial tooling.
Application Profiling & Technical Matching
* Conduct field research to build robust application and customer use-case libraries.
* Match machines to application needs based on power, duty cycle, and performance demands.
* Develop productivity modeling and battery longevity forecasts by application type.
TCO & Tender Enablement
* Maintain and train teams on Total Cost of Ownership (TCO) calculators and ROI models.
* Support tender responses with detailed technical and financial data specific to BEV operations.
* Position TCO advantage as a core component of LiuGong’s value proposition.
Customer Training & Market Enablement
* Develop training content and tools for BEV customers, dealers, and rental partners.
* Lead safety, operational, and compliance training for local teams and technical stakeholders.
* Provide hands-on support during commissioning, onboarding, and aftermarket rollouts.
Brand & Market Positioning
* Build market messaging around sustainability, uptime, simplicity, and environmental compliance.
* Work with marketing to develop brochures, case studies, and digital campaigns.
* Represent LiuGong at trade shows, exhibitions, and media events to promote BEV technology leadership.
ESG & Thought Leadership
* Align LiuGong’s BEV offerings with broader EU Green Deal goals and zero-emission mandates.
* Contribute to white papers, industry panels, and external thought leadership initiatives.
* Build strategic relationships with advisors, regulators, and industry influencers.
Ideal Candidate Profile
* Educational Background: Bachelor’s degree in Engineering, Business, or a related discipline.
Experience:
* 5+ years in strategic product development, marketing, or program management roles.
* Experience in electric vehicles, construction equipment, or industrial machinery.
* Proven background in dealer management or key account support highly preferred.
Skills & Competencies:
* Strong technical understanding of electrified machinery and application engineering.
* Commercially savvy with excellent stakeholder management abilities.
* Confident communicator with outstanding presentation, training, and facilitation skills.
* Languages: Fluent English essential; additional European languages a plus.
* Mobility: Willingness to travel across Europe and occasionally to China (approx. 30-40%).
Why Join?
This is a unique opportunity to take the lead in shaping the future of electric construction equipment across Europe. You’ll join a globally recognized OEM at the forefront of zero-emissions innovation, with the autonomy to influence product strategy and drive measurable impact across the industry.