We’re looking for an enthusiastic and detail-oriented Email Marketing Executive to join our growing marketing team. Reporting directly to the Head of CRM, you will play a key role in delivering best-in-class customer communications that drive engagement, retention and revenue.
You will be responsible for the hands-on execution of email campaigns — including building, testing, deploying, and reporting primarily within Klaviyo. This is an exciting opportunity for someone with a passion for CRM, data-driven marketing, and the beauty industry, looking to grow their career in a fast-paced, creative, and collaborative environment.
Key Responsibilities
Campaign Execution
* Build and deploy marketing, lifecycle, and transactional email campaigns in Klaviyo
* Create engaging, on-brand templates and copy in collaboration with the wider marketing and creative teams
* Conduct A/B tests on subject lines, creative, and CTAs to continually optimise performance
Segmentation & Data
* Manage audience segmentation and data hygiene within Klaviyo
* Assist in developing customer journeys and automated flows to support lifecycle marketing and retention strategies
* Ensure compliance with GDPR and other relevant data protection regulations
Reporting & Analytics
* Track and analyse campaign performance metrics (open rates, click-through, conversions, revenue attribution, etc.)
* Provide regular reports to the Head of CRM and contribute insights to the wider marketing team for continuous improvement
Collaboration
* Work closely with the Head of CRM, eCommerce and Creative teams to align campaigns with broader marketing objectives
* Support the Head of CRM on loyalty initiatives and customer engagement projects
Skills & Qualifications
* 1–2 years’ experience in email marketing, ideally within Klaviyo
* Strong understanding of segmentation, customer journeys, and email best practices
* Analytical mindset with confidence handling campaign data and producing actionable insights
* Excellent attention to detail and organisational skills
* Strong written and verbal communication skills
* A passion for beauty, cosmetics, or lifestyle brands is highly desirable
Why Join Us
* Be part of an established beauty brand with over 15 years of success
* Work remotely within a supportive, creative, and dynamic team
* Opportunity to develop your CRM and data marketing skills under experienced leadership