Marketing Analytics & Performance Specialist
Hybrid Working | Bolton
One of the UK's largest healthcare providers working in partnership with the NHS, whilst also operating as a private provider of healthcare services, is looking for an experienced Marketing & Performance Analyst to join this growing organisation.
Role Overview:
* This is a high-impact role where you will transform complex marketing data into clear commercial insight, helping prove the value of marketing activity and supporting strategic decision-making across the business.
* You'll connect data across platforms such as Salesforce and GA4, build robust commercial models, and provide the marketing team with the ROI intelligence needed to optimise strategy and budget allocation.
Responsibilities Include:
1. Act as the single source of truth for digital and marketing performance, turning complex data into clear commercial insight.
2. Connect platforms such as Salesforce and GA4 to create a unified view of the customer journey from first interaction to referral and surgery.
3. Deliver Marketing Mix Modelling (MMM) and advanced analytics to forecast revenue and optimise marketing budgets.
4. Measure marketing performance against commercial...