Marketing Executive - Sales-Led Lead Generation
đź“Ť Liverpool Street (London) or Nazeing - Fully Office Based
đź’°ÂŁ35,000-ÂŁ40,000 + Lead Gen Bonus + Profit-Linked Bonus
đź“… Start Date: April / May
Are you a commercially minded, outreach-focused marketer who thrives on generating high-quality leads that convert?
Were looking for a driven Marketing Executive to work alongside our sales team, delivering measurable pipeline growth across the Cyber, IT and Telecoms sectors. This is a hands‑on, sales‑led marketing role where performance, accountability and results matter.
The Role
Reporting directly into the commercial leadership team and working closely with sales, you will be responsible for generating qualified leads and driving inbound and outbound marketing activity that directly impacts revenue.
This role would suit someone who enjoys ownership, performance tracking and optimising campaigns to drive tangible results.
Key Responsibilities
* Lead generation strategy and execution aligned to sales targets
* SEO optimisation to increase website traffic and inbound enquiries
* Managing and optimising Google Ads campaigns
* Creating high-converting landing pages with compelling hooks
* Email marketing campaigns (outreach, nurture and re-engagement)
* Social media campaigns (organic and paid)
* Campaign performance tracking, reporting and optimisation
* Managing and maintaining activity within Zoho CRM (experience preferred)
* Supporting the sales team with targeted outreach campaigns
* Driving measurable ROI across both paid and organic channels
About You
* Proven experience in B2B lead generation
* Background in IT, Telecoms or Cyber Security marketing preferred
* Strong understanding of SEO, PPC and conversion optimisation
* Confident running paid campaigns and building organic pipelines
* Data‑driven and comfortable tracking performance metrics
* Experience using Zoho CRM (highly desirable)
* Commercially focused and motivated by revenue impact
* Comfortable working fully office‑based in a collaborative sales environment
What’s On Offer
* ÂŁ35,000-ÂŁ40,000 basic salary
* Bonus on lead generation performance
* Additional bonus linked to profit generated
* Direct impact on company growth
* Clear commercial visibility and accountability
* Opportunity to build and shape sales-led marketing strategy
This is not a "brand awareness" marketing role - its about driving pipeline, supporting sales and delivering results.
If you are an ambitious, performance-focused marketer who enjoys seeing direct commercial impact from your work, wed love to hear from you
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