Marketing Manager
Location : Office-Based
Contract : Full-time, Permanent
Stairlifts Scotland Ltd is a trusted provider of mobility solutions, helping individuals live safely and independently at home. We support both private clients and public sector contracts, delivering accessibility solutions across Scotland.
We are seeking a Marketing Manager to lead and execute our marketing strategy, supporting year-on-year business growth. This role will focus on private client outreach, customer engagement, mass marketing, public sector tender support and digital touchpoint management.
Make a Difference: Help people live independently by promoting essential mobility solutions.
Growth Opportunity : Autonomy & Ownership : Lead the marketing strategy and have a direct impact on business success.
Marketing Strategy
•Define and refine the marketing strategy year-on-year to support revenue growth
Content Marketing
•Manage all content marketing efforts
•Ensure all content aligns to key brand messages
•Coordinate all asset production (graphics, videos, blogs, testimonials etc.) for marketing campaigns. Marketing activation
•Develop and execute targeted digital campaigns (social media, PPC, email)
•Maintain an active content calendar for LinkedIn, Facebook, YouTube and the website
•Manage press outreach and PR campaigns
•Build partnerships with charities, community groups, and occupational therapists (OTs).
Marketing Performance & Reporting
•Track and analyse key marketing KPIs.
CRM & Lead Management
•Manage and maintain the Customer Relationship Management (CRM) system, ensuring accurate data for:
oPrivate clients
Private Client Outreach
•oPlanning and executing digital campaigns to raise awareness of mobility solutions, to include social media advertising and content marketing and Google PPC campaigns
oEngaging in partnership marketing with healthcare providers, charities, and community organisations.
Develop referral programs to encourage recommendations.
•Use email marketing to maintain relationships and promote relevant upgrades or servicing.
Maintain an active and engaging presence on digital platforms (social media, website, PR). Create a content calendar to ensure regular communication with audiences.
Mass Marketing
Manage press outreach to secure features in newspapers, online platforms, and radio.
Public Contract Process
Support public sector tenders by developing credibility-building materials.
Create case studies showcasing successful public sector projects.
Develop framework-specific content to support Stairlifts Scotland’s applications.
Maintain a public sector marketing hub on the website with compliance details and success stories.
Marketing Execution: At least 2 years’ experience in digital and offline marketing.
Digital Marketing Knowledge: Experience with social media marketing, PPC, SEO, and content creation.
Experience on WordPress is preferred
CRM Management: Experience managing a CRM system, tracking leads, and using customer data effectively.
Content Creation: Ability to create engaging campaigns, case studies, and social media content.
Ability to plan and deliver marketing campaigns across multiple channels.