SEO GEO Manager
Salary £35,000 - £45,000 DOE Location Peterborough Head Office Contracted Hours Office Based full time role, Monday to Friday 9am - 5pm Mergefield Title {Mergefield Value}
This is a Permanent, Full time vacancy that will close in {x} days at {xx:xx} BST.
The Vacancy
What is the role
This role goes beyond conventional SEO, with responsibility for growing organic traffic, revenue and brand visibility across search engines, AI-powered experiences, and generative discovery platforms. You will shape and execute strategies spanning technical SEO, content optimisation, digital PR, Generative Engine Optimisation (GEO), and AI innovation, ensuring our brands are discoverable wherever customers search, browse and ask to deliver measurable commercial impact.
What you will do
1. Grow organic traffic, revenue and share of search in line with forecasts and commercial objectives
2. Lead SEO and organic discovery strategy across traditional search, AI-powered search experiences and emerging LLM ecosystems
3. Develop and execute on-site, off-site and Generative Engine Optimisation (GEO) strategies to improve visibility in search engines, AI overviews, conversational search and LLM-driven recommendations
4. Identify opportunities to increase brand and product visibility across evolving discovery surfaces including organic search, AI assistants and shopping ecosystems
5. Own category, sub-category and campaign optimisation in line with seasonality, trade priorities and customer demand trends
6. Conduct competitor analysis, keyword gap analysis, search intent research and emerging trend discovery to inform strategy
7. Develop scalable content strategies including editorial, evergreen, FAQ, expert-led and LLM-friendly content formats designed for both rankings and AI citation
8. Lead PR and content teams on authority-building and digital PR campaigns to strengthen off-site signals, backlinks and brand mentions
9. Drive experimentation in AI and automation, using new tools and technologies to improve efficiency, scale content opportunities and surface insights
10. Monitor, analyse and improve technical SEO performance through regular audits of crawl health, Core Web Vitals, structured data, indexing, internal linking, site architecture, XML sitemaps and robots directives, ensuring best practice across all sites.
11. Work closely with development and product teams to prioritise technical opportunities and resolve issues
12. Own reporting across organic performance, AI visibility opportunities, experimentation results and innovation roadmaps, sharing actionable insight with the wider business
13. Stay ahead of industry changes across search, AI, algorithms and emerging organic discovery trends
What you will bring
14. Proven experience in SEO, organic growth or search strategy (in-house or agency)
15. Strong understanding of technical, content and off-site SEO best practice
16. Experience developing strategies that drive both traffic growth and commercial performance
17. Interest in emerging search behaviours, AI-powered discovery, LLM visibility and Generative Engine Optimisation (GEO)
18. Experience using AI and automation tools to scale analysis, content or innovation initiatives
19. Strong analytical mindset with confidence interpreting performance data and translating insight into action
20. Confident reporting on KPIs including traffic, rankings, revenue, share of search and broader visibility metrics
21. Advanced experience with tools such as Google Search Console, GA4, Screaming Frog, SEMrush and similar platforms
22. Working understanding of HTML, CSS, JavaScript and their impact on search performance
23. Experience with structured data and schema optimisation
24. Strong copywriting and content strategy skills
25. Experience working on eCommerce websites
26. Excellent stakeholder management and cross-functional collaboration skills
27. Highly organised, proactive and commercially minded
28. Cross collaboration across paid search knowledge desirable
29. Retail or fashion experience desirable
30. Experience with AI search monitoring, entity optimisation or digital PR strategies desirable
The Company
Yours Clothing is a retailer that provides the best value on the UK high street and internet for curvy customers. Along with our big and tall menswear brand, BadRhino, our Long Tall Sally brand and our most recent addition, PixieGirl Petites, the business is growing at pace to cater for non-standard sizes on the high street and online.
Our continued success comes from our entrepreneurial thinking and listening to our customers to deliver fashion products at the right price. Our environment is fast paced, ever evolving and full of excitement. Yours Clothing continues to expand and become the number one plus size fashion retailer in the UK whilst continuing to develop our brands into new and exciting niche markets both in the UK and further afield.