Overview
Channel Partner Marketing Manager
This role creates value by driving partner marketing and enablement for the Informatics Marketing organization. The Channel Partner Marketing Manager focuses on sales enablement, training, and demand generation to support sales funnel expansion globally.
Responsibilities
* Develops and implements a Channel Partner sales enablement and marketing strategy aligned with the company's business goals.
* Evaluates and improves Channel Partner enablement programs while ensuring that marketing materials effectively support both product education and partner sales efforts.
* Monitors and analyzes the effectiveness of Channel Partner sales enablement and marketing programs to drive continuous improvement and ensure that strategies and resources are optimized for enhancing sales performance.
* Design and deliver engaging programs for partner sales teams globally.
* Performs the selection, implementation, and management of sales tools and technologies, ensuring sales teams are proficient in customer relationship management systems and automation tools, and provide ongoing support and training to maximize their effectiveness.
* Establishes key performance indicators (KPIs) and metrics to evaluate the success of channel partner sales enablement and marketing initiatives, and use data to identify trends, make informed decisions, and continuously refine and enhance strategies.
Qualifications
* Bachelor's/ Master’s Degree in Marketing, Communications, Sales, HealthIT or equivalent.
* Minimum 5 years of experience with Bachelor's OR Minimum 3 years of experience with Master's in areas such as Sales Enablement, Sales Strategy, Marketing, Sales Training, or equivalent.
* Business acumen, technology acumen, sales acumen, data analysis and interpretation, continuous improvement, project management, customer relationship management (CRM), and organizational performance frameworks.
How we work together
We believe that we are better together than apart. For our office-based teams, this means working in-person at least 3 days per week.
About Philips
We are a health technology company. We built our entire company around the belief that every human matters, and we won’t stop until everybody everywhere has access to the quality healthcare that we all deserve. Do the work of your life to help the lives of others.
Learn more about our business. Discover our rich and exciting history. Learn more about our purpose. If you’re interested in this role and have many, but not all, of the experiences needed, we encourage you to apply. You may still be the right candidate for this or other opportunities at Philips. Learn more about our culture of impact with care here.
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