As Digital Marketing Specialist, you will own the execution and optimization of ASUS UK’s digital performance across paid, owned and affiliate channels. You will translate global and local campaign directions into measurable outcomes, ensuring digital journeys, assets and campaigns drive high-quality traffic, conversion and commercial impact.
This role suits a performance-driven digital marketer who is comfortable operating at both strategic and hands-on execution levels, with strong attention to detail, data-led thinking and a commercial mindset.
Principle Accountabilities:
* Coordination, execution and optimization of digital advertising including PPC, display and CRM email campaigns
* Planning, execution and optimization of paid social campaigns using best-practice performance frameworks
* Development and implementation of digital strategies to improve traffic quality, acquisition and conversion across B2B and B2C
* Implementation and monitoring of GEO strategy and performance impact
* Ownership of ASUS Store backend ecommerce journeys and conversion optimization
* Webmaster responsibilities. Localization, on-page SEO optimization and upload of local product and landing pages
* Updating and managing CMS content across multiple ASUS web properties
* Coordination and implementation of digital assets across ASUS UK websites and paid media activity
* Content localization and coordination across digital backend systems
* Amazon Marketing Services (AMS) planning, execution and performance tracking
* Affiliate performance management via AWIN and identification of new publisher opportunities
* Event and launch support including landing pages, tracking links and UTM structures
* Analytical reporting on digital performance, campaigns and quarterly business reviews
* Maintenance of digital POE documentation and vendor reporting accuracy
Competency – what people can do :
* Analyze performance data and translate insights into optimization actions
* Execute and optimize paid media and owned digital channels
* Manage multiple digital campaigns concurrently
* Apply SEO and conversion optimization best practices
* Work confidently with tracking, attribution and reporting frameworks
Attributes – who people are:
* Comfortable working in a fast-paced, results-driven environment
* Detail-oriented with a strong quality mindset
* Proactive and commercially aware
* Confident working across cross-functional teams
* Accountable for outcomes, not just execution
Knowledge – what people know:
* Digital marketing channels including PPC, paid social, display, email and affiliate
* SEO best practices and website optimization
* Ecommerce and conversion funnel principles
* Digital analytics and performance measurement
* CMS platforms and backend content management
Experience – what people have done:
* 3+ years’ experience in digital or performance marketing
* Hands-on experience managing PPC and paid social campaigns
* Experience supporting ecommerce or owned-site optimization
* Google Analytics (GA4) and/or Adobe Analytics
* SEMrush and Ahrefs
* Looker Studio or similar BI tools
* CMS platforms such as Webflow or similar
* Adobe Campaign Standard and Adobe Experience Cloud
* Amazon Marketing Services (AMS)
* AWIN or comparable affiliate platforms
Competitive Salary
Free on-site parking