We are looking for an organised B2B Marketing Executive to join a small team in Banbury, with the scope for development long-term. This is a full time, permanent position, with hybrid working available. As B2B Marketing Executive, you will be reporting into the Head of Marketing and Sales and must be able/willing to work autonomously and responsibly, to manage and develop a programme of activity to engage and retain existing customers. This will be through the development of communications and content to ensure they have all the information they need and provide new, relevant information on a regular basis.
As B2B Marketing Executive, you will be responsible for:
Managing and developing email communications - including monthly newsletter via HubSpot CRM. Liaising with the wider team to gather content, draft communications, build in HubSpot and send
Managing and developing the programme of automated communications to customers via HubSpot CRM - managing the plan for what comms are needed, gathering content, drafting comms, building content and set up in Hubspot
Mapping customer life cycles and using that to draw insights and highlight improvements
Managing and developing the private customer area of the website and identifying opportunities for improvements
Managing and developing regular insight surveys and researching with customers to understand if they are getting value from their membership and what else could be done to support their needs
Using your knowledge and resources to allow the company to develop the use of the CRM HubSpot
Supporting the wider marketing and sales team with activities such as managing recruitment enquiries, managing marketing and sales activities to recruit new membersAs B2B Marketing Executive, you must be/have:
Knowledge of B2B and working with existing customer marketing - Essential
Extensive experience of working with a CRM, ideally Hubspot - Essential
Ability to understand and scrutinise data for insights and how the company can leverage data for improved customer experience - Highly desirable
Experience in mapping customer life cycles and using it to highlight improvements - Highly desirable
Excellent communication skills and organisation, and ability to work independently - Essential
Maths and English GCSE or equivalent - Essential
Higher education qualification such as degree in relevant subject or equivalent experience- Highly desirable
Key Skills and Competencies
Communication - good communicator both written and oral
Planning and organising - working across different activities often with competing deadlines
Proficient in Microsoft Office - Essential
Creativity - ability to generate new ideas and ways of working
Responsibility - comfortable working without frequent direction
Teamwork - ability to work within a team structureWhat's in it for me?
Full and permanent role
A salary of up to £37,000
Flexible hybrid working
25 days holiday + extra for Xmas close down and bank holiday - you can buy holiday too
Up to 10% annual bonus
10% non-contributory pension
Annual 2 days off for volunteer opportunities
Childcare holiday scheme days