Senior PPC Manager | Hyper Growth Retailer | Merseyside
Zachary Daniels are delighted to be supporting this hyper growth retail business in the appointment of a Senior PPC Manager to bring into their ever growing business.
As Senior PPC Manager you will be responsible for managing the day-to-day activity and long-term strategy across our clients PPC channel.
Main Roles and Responsibilities:
* Develop, execute, and manage paid media campaigns across platforms including Google,Bing, and Criteo, encompassing paid search, shopping, display, remarketing, and video.
* Oversee and strategise the allocation of the PPC marketing budget across all of our markets.
* Implement and optimise campaigns across multiple languages and regions, tailoring strategies to diverse market dynamics and consumer behaviours.
* Constantly review and optimise campaigns to enhance ROAS and other key performance indicators. Utilise advanced strategies and analytics to discover opportunities for increased efficiency and growth.
* Analyse performance data and campaign outcomes to refine targeting, messaging, creative elements, and overall effectiveness.
* Stay informed on industry trends, tools, and best practices, leveraging this knowledge for continuous improvement.
* Conduct A/B testing and other ad testing strategies to enhance ad performance and achieve cost-effective results.
* Identify new PPC opportunities and present actionable insights to the business.
* Perform additional duties as required within the scope of the role.
Requirements, Skills and Experience:
* 4+ years' experience of PPC channel management within a fast-paced, in-house environment.
* Strong knowledge and experience using key platforms such as, Google Ads, Google Analytics, Bing Ads and Google Tag Manager.
* Experience overseeing and managing large PPC channel marketing budgets.
* Strong analytical abilities with a data-driven approach to decision-making.
* Experience working across UK & EU markets.
* In-depth knowledge of the functioning of all digital marketing channels.
Salary/Package:
* Competitive salary.
* Sliding scale annual bonus scheme.
* 5% employer pension contributions.
* Private healthcare.
* 26 days holidays plus bank holidays.
* 40% staff discount.
* Death in service scheme: 4x annual salary payout.
* Free on-site gym.
* Free on-site EV chargers.
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