This role involves creating engaging cartoon-style artwork for Instagram, helping to establish a unique and consistent visual identity for a brand focused on exporting UK indie beer to France. The illustrator will play a key part in visually communicating the quality and reach of UK craft beer, as well as dispelling common misconceptions about the product. The project is remote and initially for a single assignment, with the possibility of future collaborations based on performance and fit.
Deliverables
* Develop a cohesive cartoon-style visual theme for Instagram posts
* Create original illustrations that highlight the journey and quality of UK indie beer
* Design artwork that addresses and debunks myths about UK craft beer
* Collaborate with the team to ensure artwork aligns with brand messaging and campaign goals
* Deliver final digital assets in formats suitable for Instagram
Requirements
* Proven experience in cartoon-style illustration, preferably for social media
* Strong portfolio demonstrating creativity and consistency in visual style
* Ability to interpret brand values and translate them into engaging visuals
* Proficiency with digital illustration tools (e.g., Adobe Illustrator, Procreate)
* Excellent communication skills and ability to work independently
* Availability for remote work and to meet agreed deadlines
* Understanding of Instagram content formats and best practices
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