Description
We’re looking for a pro-active, data-driven Digital Marketing Manager to lead customer activation, engagement, and retention across B2B and B2C audiences. You will develop and optimise lead generation, support sales management and drive continuous improvement through insights, analytics and marketing automation.
This is a hands-on role for someone who enjoys solving problems collaboratively and brings a strong understanding of CRM, automation and customer behaviour.
You will need proven experience in developing customer-centric programs, test-and-learn strategies and KPI development and analysis.
Key Responsibilities
Develop and deliver strategies to grow acquisition, conversion, retention and loyalty across our target segments
Design and optimise customer journeys, automated engagement programmes and pipeline nuture
Create test and learn strategies, using insights to refine messaging, segmentation, and channel performance
Identify opportunities to streamline and automate workflows that improve efficiency and customer experience.
Manage data segmentation, governance and integration
Support the development of digital channels across web, email, social
Collaborate with stakeholders to develop concepts, content and approach
Develop our intelligence on our existing customers, prospects, and target markets
Produce accurate, timely reports and analytics, using data insights to recommend improvements, shape future activity and inform decision-making.
Skills, Knowledge & Expertise
Essential
Experience as a Digital Marketing Manager or a senior digital marketing support lead
Proven track record in campaign planning and lead generation
Strong understanding of CRM and CMS systems, sales processes, and marketing automation, (Salesforce experience essential)
Confident using data analytics tools (including Excel, GA4 etc)
Strong digital background, data literacy and problem-solving skills
Clear and effective written and verbal communication skills
Desirable
Salesforce certification
Familiarity with data migration projects and integrating marketing technology platforms
Experience in financial services
The Base
You'll be based at the Benchmark Head Office, within our Broadlands Business Campus near Horsham in West Sussex but may need to be present across our other offices, including the main Schroders headquarters in London. Our Campus has high standards and international reputation, without being in the city: a big, countryside campus means life will feel a little different.
We support our offices by using cutting edge software and hardware and our spacious campus facilities mean there's a great working environment for the team. With an on-site restaurant, coffee shop and gym, our campus has much to offer. And commuters can relax on our dedicated regular shuttle bus to and from Horsham’s main line train station