Assistant Store Manager Premium Lifestyle Brand – Central London We are partnering with a fast-growing, design-led premium lifestyle brand to recruit an Assistant Store Manager for a flagship Central London boutique. This is not just a number-two role. This is for someone who leads from the front, protects culture, builds resilience within their team, and delivers exceptional service — even on the busiest trading days. The Opportunity You will work closely with the Store Manager to drive commercial performance while nurturing a positive, high-energy and accountable team environment. The brand is vibrant, entrepreneurial and community-driven — it needs a leader who can balance pace with polish, and performance with people. What You’ll Be Responsible For Leading daily floor operations in a high-footfall, high-energy environment Driving KPIs including conversion, ATV, UPT and CRM capture Delivering exceptional, consistent customer experience at all times Coaching and developing Sales Associates through structured feedback and in-the-moment guidance Supporting recruitment, onboarding and team integration Building resilience within the team during peak trade and challenging trading periods Protecting brand standards across VM, product presentation and store environment Taking ownership of operational excellence including rotas, stock control and compliance Acting as a cultural anchor — motivating, steady and solution-focused Who We’re Looking For A strong Assistant Manager (or experienced Supervisor ready to step up) from premium or lifestyle retail Commercially confident and target-driven Naturally nurturing — someone who develops people, not just manages them Resilient and calm under pressure Service-obsessed with high personal standards Energetic, hands-on and present on the shop floor Why This Role? The business is growing, ambitious and full of personality. This is a chance to join a brand where culture truly matters — and where leadership presence makes a real difference. If you are someone who thrives in dynamic environments, loves building strong teams and understands that service is the foundation of commercial success — this could be a brilliant next step.