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Overview
If you would like to know a bit more about this opportunity, or are considering applying, then please read the following job information.
Role Description
With a focus on owning and driving continuous improvement of our Specialist Nutrition (SN) products, the Senior Product Executive will have the rare opportunity to work with truly world-leading products in our award-winning SN ranges. Responsible for continually evolving and improving our proposition, creating new sources of competitive advantage, and further differentiating apetito from competitors.
The Specialist Nutrition function is of strategic importance to the apetito and Wiltshire Farm Foods business. The high-profile nature of this division and the breadth of commercial experience it offers has been a springboard for alumni to develop their careers within apetito UK and internationally.
The apetito & Wiltshire Farm Foods Specialist Nutrition ranges include:
* Texture Modified Foods – a world-leading range for those living with dysphagia.
* Finger Foods – a world first, providing meal options for those with dementia, dexterity issues, or distractions at mealtimes.
* Mini Meals Extra – smaller, energy-dense, high-protein meals to combat malnutrition.
* Free From – meals free from the main 14 allergens.
For more information, please visit our online brochure.
You will need to be passionate about food, thrive in a customer-facing environment, have gravitas, and strong presentation skills. Experience in the food industry is desirable.
Who We Are
Over the past 15 years, apetito has established itself as a world leader in specialist diets, with a 'best in class' offering of over 100 dishes for people with swallowing difficulties and other specialized ranges. Our goal is to double our market share in the next 5 years. Our products differentiate us from competitors and embody our mission of ‘Making a Real Difference’.
Responsibilities
* Deliver a world-class category strategy to keep apetito/WFF ahead of competition.
* Become the leading provider for specialist nutrition products in the home.
* Dominate the SN space in key B2B markets.
* Identify and unlock new opportunities in specialist nutrition.
* Research new markets, concepts, and product opportunities, managing NPD projects from brief to launch.
* Manage pricing and product mix to achieve target margins, supporting overall SN pricing strategy with market intelligence.
* Drive continuous improvement through range reviews, promotions, and merchandising.
* Build strong relationships across product development, purchasing, planning, production, and distribution teams.
* Manage stock levels to optimize availability and reduce risk.
* Provide actionable customer insights to inform category development and support sales and marketing initiatives.
* Support the launch of new products and ranges, and assist in customer-facing presentations.
* Contribute to various projects, including the development of award-winning ranges and innovative concepts.
About You
Essential Skills and Experience
* Passion for food.
* Degree in a relevant discipline or equivalent experience.
* Experience managing high-profile projects with multiple stakeholders.
* Analytically minded and financially literate.
* Strong collaboration, influencing, and communication skills.
* Attention to detail and problem-solving skills.
* Self-motivated with good workload management.
Desired Skills and Experience
* Experience in the food industry.
* Knowledge of the care industry.
* Full UK Driving Licence.
Your Personality
* Genuine passion for making a difference.
* Drive, ambition, and leadership qualities.
* Growth mindset and optimism.
Company Benefits
* Competitive salary and accredited Living Wage employer.
* 25 days holiday plus bank holidays, with options to purchase additional days.
* Discretionary bonus scheme.
* Pension scheme with employer contributions.
* Life assurance, subsidized canteen, free parking, and holiday vouchers.
* Perks scheme with discounts and salary sacrifice options.
Our Values
We take pride in making a real difference, developing health-enhancing products, and supporting British food and farming. We are committed to sustainability, inclusion, and creating an environment where everyone can reach their potential.
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