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Influencer marketing manager

Leeds
YDS Group
Marketing manager
Posted: 15h ago
Offer description

Influencer Manager Location: Office-based (Leeds, UK-wide focus) Salary: £30,000 – £45,000 (DOE) About Us Join YDS Group, the team behind Smile White and Yorkshire Dental Suite — two of the UK’s fastest-growing and most innovative dental brands. We’re reshaping how people experience dental care through creativity, technology, and authentic brand storytelling. We’re now looking for a driven, strategic, and relationship-focused Influencer Manager to take our influencer partnerships to the next level. This is your chance to build and lead a national influencer programme at a truly exciting time in our growth journey. About the Role As Influencer Manager, you’ll be the heartbeat of our creator partnerships — identifying, activating, and nurturing relationships with influencers who share our values and vision. You’ll plan and deliver campaigns that spark conversation, drive engagement, and build genuine brand advocacy across the UK. Key Responsibilities Develop and execute bold, creative influencer marketing strategies that drive awareness, engagement, and customer growth for Smile White and Yorkshire Dental Suite. Identify and build relationships with both micro and macro influencers across the UK, with a focus on lifestyle, beauty, and health sectors. Negotiate contracts, deliverables, and timelines to ensure smooth campaign delivery and maximum ROI. Work closely with the social media, content, and paid marketing teams to ensure influencer activity aligns with broader campaigns. Brief influencers clearly on brand messaging, tone, and compliance standards (ASA, CAP, GDPR). Manage campaign budgets, monitor spend, and report on key metrics including reach, engagement, conversions, and ROI. Review influencer content for quality, brand alignment, and authenticity — ensuring every collaboration feels real and on-brand. Stay ahead of influencer trends, platform developments, and emerging creators to keep campaigns innovative and relevant. Analyse performance data, draw insights, and continuously refine your approach for stronger results. What We’re Looking For Proven experience managing influencer campaigns for a consumer-facing brand. A strong network of influencer contacts across the UK, ideally in lifestyle, beauty, or health sectors. Excellent communication, relationship-building, and negotiation skills. Confident in managing multiple partnerships and campaigns simultaneously. Strong understanding of influencer performance metrics and data tracking tools. A creative storyteller who understands what makes content feel authentic and impactful. Organised, detail-oriented, and calm under pressure. Up-to-date knowledge of influencer marketing best practices and regulations. Why Join YDS Group Lead and shape a national influencer marketing programme for two high-growth, household-name brands. Work in a creative, collaborative, and forward-thinking environment that rewards innovation and results. Enjoy real career progression as part of a fast-expanding marketing team with big ambitions. Be part of an exciting growth story — this is the perfect time to join and make your mark. If you’re passionate about building meaningful influencer relationships, crafting authentic campaigns, and driving measurable impact, we want to hear from you. Apply now and help us shape the next chapter of YDS Group’s digital journey.

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