Social Media & Partnerships Manager, Crawley, West Sussex
Location: Crawley, West Sussex, United Kingdom
Job Category: Other
EU work permit required: Yes
Posted: 26.06.2025
Expiry Date: 10.08.2025
Job Description:
Role: Full Time Social Media & Partnerships Manager
Function: Brand Social Media | Social Content | Influencers | PR
Reports to: Brand Marketing Manager > Head of Brand Marketing
Oversees: Social Media Exec + Community Activation & Event Rep
Location: Head Office, near Gatwick (Hybrid)
Compensation: Competitive + 20 Days Paid Holiday
Core Values:
* Be Fearless and Take Risks: Venture fearlessly. Succeed boldly.
* Community of Champions: Rising together, the collective spirit to champion community.
* Success by Design: We are change innovators at heart, and curators by design.
* Committed to the Cause: Mission-driven excellence, our pledge to positive change.
* Get (sh)it done & Rewrite the rules: Start Strong, finish strong, Dare to be different. STYRKR breaks moulds, inspires change and delivers results.
Background:
STYRKR is a leading innovator in the sports nutrition industry, producing top-quality products that fuel endurance athletes and performance-focused fitness enthusiasts worldwide. Our success is built on cutting-edge science and sustainability. We have a dynamic team environment where every member plays a vital role in shaping the future of sports nutrition, supporting athletes with fueling solutions to help you go further and explore more. We are expanding globally in markets including UK, USA, EU, Asia, and South America.
Role Overview:
As a Social Media & Partnerships Manager, reporting to the Head of Brand Marketing, you will oversee our social media channels, content strategy, and influencer relationships. The role requires creativity, analytical skills, organization, and strong networking abilities. A deep understanding of social media platforms, trends in endurance sports, and content creator profiles is essential, along with the ability to evaluate performance and drive organic growth.
Main Responsibilities:
* Develop and execute social media strategies aligned with brand goals.
* Manage content calendars and coordinate launches and campaigns.
* Drive brand awareness and engagement.
* Analyze social metrics and optimize performance.
* Collaborate with design, marketing, and product teams.
* Implement social listening tools and monitor brand sentiment.
* Share insights to inform product and brand strategies.
* Lead social performance reviews with senior leadership.
Content & Storytelling:
* Oversee creation of social content reflecting brand values.
* Maintain consistent tone of voice and brand identity.
* Identify trends and incorporate them into content.
* Leverage UGC and community initiatives.
* Tailor content for each platform (Instagram, Facebook, X, LinkedIn, etc.).
* Manage freelance content creators and coordinate shoots.
* Develop test-and-learn initiatives for new content formats.
* Align social storytelling with broader campaigns and PR.
* Collaborate with email marketing to integrate social stories.
* Support live activations and events with real-time coverage.
Media Partnerships:
* Develop strategic media partnerships and collaborations.
* Manage influencer and ambassador relationships.
* Negotiate deliverables and track ROI.
* Support budgeting for influencer campaigns.
Line Management:
* Supervise the Social Media Executive.
* Implement growth initiatives and manage content scheduling.
* Evaluate influencer and ambassador performance.
* Oversee gifting and seeding programs.
* Create guidelines for ambassadors and creators.
* Monitor community comments and manage customer service issues.
Paid Social:
* Coordinate with paid social teams for integrated campaigns.
* Support testing and optimization efforts.
* Own successes and learnings, with a proactive approach.
Requirements:
* 3-5 years managing social media and influencer strategies, preferably in DTC or active lifestyle brands.
* Deep knowledge of social platforms and content trends.
* Strong creative and analytical skills.
* Excellent communication and copywriting skills.
* Self-motivated, collaborative, and adaptable in a fast-paced environment.
Benefits & Schedule:
* Casual dress code
* Company events
* Additional holiday days based on service
We are committed to diversity and inclusion and encourage applications from all backgrounds.
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