Role Overview
Head of Sales UK: own the growth engine of EatClub’s UK business, lead new venue acquisition, launch city‑wide markets, build and scale a high‑activity sales team, and embed AI‑powered sales tools and performance culture.
Key Responsibilities
Drive UK new venue acquisition – volume, velocity, and deal quality across London and future UK cities.
Evolve a growing BDM team into a layered structure with frontline managers.
Lead new city launches end‑to‑end from zero pipeline to consistent weekly acquisition.
Maintain a performance‑culture – set standards, hold accountability, coach, and sustain a high bar.
Build the sales machine – AI, outbound tooling, and playbooks that enable the team to outperform expectations.
Conduct pipeline reviews and performance cadences to diagnose blockers and drive results.
Partner with BDMs on field visits, live coaching, and closing opportunities.
Manage hiring and onboarding as the team grows toward a layered management structure.
Work closely with Account Management to ensure clean handovers and long‑term market health.
Plan and execute the next UK city launch.
Type of Projects
Lead new UK city expansion – hiring locally, building initial pipeline, and ramping to consistent acquisition velocity.
Improve team performance – assess current wins and gaps, and build coaching, structure, and accountability systems.
Develop a frontline management layer – identify and develop BDMs ready to step into team‑lead roles.
Implement AI‑powered sales motion – deploy tools across prospecting, pipeline management, and performance coaching.
Qualifications
Led a high‑activity, field‑first sales team in hospitality, restaurant tech, or local business sales.
Track record of building and scaling teams through growth, not just steady‑state performance.
Experience leading or operating within a sales organisation of 20‑30+ BDMs, directly or through managers.
Strong understanding of marketplace dynamics – supply, demand, liquidity, and acquisition quality.
AI‑first approach to sales leadership – daily use of AI to drive output.
Deep understanding of UK business culture and market dynamics.
Nice to Have
Previous leadership of a sales team through hypergrowth or similar changes.
Robust network in the hospitality industry.
Experience launching a brand into a new city or market from zero.
Familiarity with EatClub’s category – hospitality tech, dining platforms, or two‑sided marketplaces.
Experience establishing or transitioning to a layered sales management structure.
Leadership & Cultural Fit
Builder and operator, not just a strategist.
Front‑of‑the‑pack leader – leading by example.
High‑accountability – own outcomes, not just explanations.
Fast and decisive – diagnose, decide, act, and adjust with evidence.
Commercially sharp – understand deal quality and marketplace health.
People developer – coach hard, back the team, and build a culture people want to join.
AI enthusiasm.
Eligibility & Diversity
We welcome applications from people of all backgrounds, experiences, and identities. If you need adjustments to the recruitment process, please let us know.
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