Social Media Executive within a Marketing Agency
We are seeking a dynamic Social Media Executive to join our Content team. This role involves planning, creating, and delivering compelling social media content and campaigns for a diverse range of clients. You will be instrumental in driving measurable growth in reach, engagement, and leads through innovative social media strategies.
Day-to-day of the role:
* Social Media Strategy & Delivery:
o Develop and implement social media strategies that align with client goals and broader marketing campaigns.
o Manage the end-to-end delivery of social media content for assigned client accounts, ensuring adherence to deadlines, quality standards, and brand consistency.
o Plan and oversee monthly social media content calendars across platforms such as Instagram, Facebook, LinkedIn, TikTok, and others.
o Collaborate with the Marketing Director and other internal teams to ensure that social activities support wider digital and campaign objectives.
o Innovate with creative content ideas and approaches to enhance engagement and performance.
* Content & Video Production:
o Create engaging written content, captions, and short-form copy for various social platforms.
o Produce and edit short-form video content for social media and websites, occasionally representing client brands on camera.
* Community Management & Engagement:
o Monitor and interact with comments and messages to help clients maintain a professional online presence.
o Stay updated with social trends, platform changes, and audience behaviours to inform content planning and engagement strategies.
o Conduct outreach for clients, aiming to build and nurture online communities.
* Analytics & Optimisation:
o Monitor, analyse, and report on social media performance to support client performance targets.
o Use insights to refine content strategies, formats, and posting schedules.
* Project & Client Management:
o Serve as a primary contact for clients regarding social content and delivery.
o Manage multiple client accounts and content schedules efficiently, ensuring smooth campaign execution and reporting.
Required Skills & Qualifications:
* Proven experience in social media, content, or digital marketing, preferably in an agency setting.
* Strong capability in content planning and creation for platforms like Instagram, Facebook, LinkedIn, TikTok, and others.
* Excellent writing, editing, and proofreading skills tailored for social media.
* Experience in producing and editing short-form video content.
* Basic knowledge of broader digital marketing principles.
* Strong organizational skills with the ability to handle multiple deadlines and client accounts.
* Confident communication skills, both with clients and within internal teams.
* Comfortable and professional in on-camera presentations.
* Proactive, adaptable, and eager to test new ideas and formats in social media content.
Benefits:
* Competitive salary and performance incentives.
* Flexible working arrangements post-probation, including hybrid options.
* Opportunities for professional development and training in content creation, video production, and digital marketing.
* A collaborative and supportive work environment.