Established in 1981, JD Group started with a single store in the Northwest of England and has grown into a leading omni‑channel retailer of Sports Fashion, Outdoors and Gyms. With a workforce across multiple retail facsas worldwide, JD Sports Fashion Plc has been listed on the London Stock Exchange since 1996 and is a FTSE100 company since 2019. We aim to be the world’s leading global omnichannel retailer in the sports and outdoor industry, and you will help us achieve that by embedding our strategic goals of being people‑led, innovative, customer‑focused and operationally excellent.
Role overview
We are seeking an enthusiastic Sales Assistant to play a vital role in delivering an exceptional shopping experience for our customers. With abundant opportunities for career development, JD Group is the place to be if you are motivated by progression and interested in building a rewarding career.
Responsibilities
* Provide exceptional customer service by greeting customers warmly and understanding the customer‑service measurement programme.
* Drive and exceed sales targets using in‑store devices, offering the full product range, and maximizing opportunities for add‑on sales.
* Maintain high visual and merchandising standards by keeping the shop floor clean, well‑stocked, and displays organized according to brand guidelines.
* Support overall store operations, assisting in other departments as needed, representing the company professionally, and adhering to safety guidelines.
* Process sales transactions accurately, including cash handling and card payments.
* Upsell and cross‑sell products to maximise sales opportunities.
* Maintain stock levels on the shop floor and ensure shelves are well‑organised and appealing.
* Address and resolve customer queries in a professional manner.
* Work closely with other sales assistants and team members to achieve store targets.
Role objectives and KPIs
* Contribute to achieving or exceeding the store’s monthly sales target.
* Drive all additional KPIs including but not limited to Units, Conversion, ATV, and UPT.
* Achieve upselling or cross‑selling targets.
* Maintain a high Net Promoter Score.
* Ensure all stock on the shop floor is fully replenished.
Skills and Experience
* Positive attitude towards a fast‑paced, customer‑focused retail environment.
* Ability to view challenges as opportunities to develop yourself, your career, and learn new skills.
* Confident interpersonal and communication skills with a knack for engaging customers.
* Flexibility to work various shifts, including weekends and holidays, based on store needs.
Benefits
* Company discount of 25% off a large number of products in‑store and online.
* Exclusive deals and discounts from retail and hospitality businesses through our online benefits platform (TELUS Health).
* Access to counselling services, digital health and well‑being advice via TELUS Health.
* Health cash plans.
* Wide range of internal development courses to support personal and professional growth throughout your career journey with the Group.
* Access to apprenticeships and accredited qualifications – earn while you learn and gain nationally recognised qualifications (England Only).
* Discounted gym memberships at JD Gyms.
* Access to colleague networks, volunteering opportunities, and JD Foundation initiatives.
* Employer engagement forums to influence positive change.
* Incremental holiday allowance.
* Staff discount on JD Group and other brands within the organisation and personal development opportunities.
Seniority level
* Entry level
Employment type
* Full‑time
Job function
* Sales and Business Development
* Retail
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