The Content Producer at Tommy's will lead the creation of engaging, accessible, and inclusive digital-first content that supports the charity's brand, campaigns, and fundraising goals. This role combines hands-on production with platform management, creative collaboration, and a strong focus on visual storytelling, accessibility, and audience impact.
Client Details
Tommy's is a UK charity that funds research into miscarriage, stillbirth and premature birth, providing expert information and support to help save babies' lives.
Description
* Working closely with the Marketing and Communications & Campaigns team, produce digital-first content (eg videos, animations, motion graphics) across all communications channels as part of broader content planning, brand and social media strategies
* Support the Creative Designer to develop and update print creative, collaborating closely with the wider Tommy's team on a variety of projects.
* Working knowledge of production methods, processes and an awareness of the latest trends in design and video production and editing
* Interrogate briefs, thinking innovatively and creatively about audience needs to produce content that resonates with our target audiences.
* Support the fundraising teams in the development of new products and initiatives, providing creative resource at any stage of the process from inception to delivery
* Adhere to, and champion our house style and tone of voice, ensuring all content is consistent and within brand guidelines
* Optimise content based on performance analytics and feedback
* Where required, attend and support in producing content during events Platform and relationship management
* Manage image and video library section of the Digital Asset Management system
* Product owner of Canva, keeping platform working efficiently, managing team access and licenses
* Own relationships with production agencies, freelancer photographers and videographers
* Working closely with Research Communications Manager, support with location filming and content production including at research centres and case studies
* Working closely with the Stories Manager, support with stories filming and production Accessibility and Diversity principles
* Develop brand and creative templates and processes to enable wider teams to deliver their own small design requirements (when needed)
* Alongside the Creative Designer, work closely to make sure all the charity's content and creative is of high quality, consistent in style, on brand, accessible and free of errors
* Ensure all content produced has digital accessibility in mind, this includes reviewing wider teams' projects for consistency and adherence to guidelines
* Champion visual representation and diversity across designed outputs and assets
* Keep up to date with best practice in all things related to content and creative including accessibility, digital and application of AI General marketing and communications activities
* Be a brand expert on Tommy's organisation activity, identity and tone of voice and how brand guidelines translate into digital-first content
* Support broader campaign planning by offering creative insights and feedback during development
* Work as part of broader project teams, incorporating specialists in public relations, marketing and fundraising, to generate outstanding multi-purpose campaigns and content
* Ensure our supporters are communicated with sensitively and efficiently.
* Anything else which might reasonably be asked, including volunteering at events Measures:
* Creative and video production to a high standard
* Understanding of production methods, design processes and platform management
* Delivery of agreed programme of activities within specified timescale and aligned to OKRs
* Adherence to accessibility and diversity principles
* Champion our house style and tone of voice, ensuring all content is consistent and within brand guidelines.
Profile
* 2+ years of design and video editing experience, including Adobe Creative Suite (After Effects, Premiere Pro, Photoshop, Illustrator, InDesign).
* Strong typography, layout, and visual storytelling skills, with a sharp eye for detail and production accuracy.
* Proven ability to create artwork from brief to final product, across digital and print formats.
* Experience producing high-quality, innovative multimedia content tailored to audience needs and channel strategies.
* Skilled in project and time management, able to meet tight deadlines independently and collaboratively.
* Confident in managing relationships with freelancers, production agencies, and internal stakeholders.
* Familiarity with e-news platforms (e.g. Adestra), Digital Asset Management systems, and tools like Canva and SharePoint.
* Experience championing brand values and visual identity, ensuring consistency across all outputs.
* Knowledge of accessibility and diversity principles in content creation, with a commitment to inclusive representation.
* Interest in the charity sector, with a proactive approach to continuous improvement and creative innovation.
Job Offer
* Location: Hybrid - Central London office 2 days/week)
* Hours: Full time (35 hours)
* Contract type: Permanent
* Salary: 34,000 - 36,000
* Annual leave: 25 days per year + bank holidays
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