Content Strategist
Join our dedicated Web Operations (Digital Experience - DX) team supporting a high-profile automotive client. You will shape and optimise content experiences across a complex and evolving digital ecosystem.
The opportunity
We are seeking an experienced Content Strategist to work alongside UX Designers, UI Designers, CX Researchers, SEO specialists, Analysts, Developers, Product teams, and client stakeholders. Your strategic mindset combined with hands‑on execution will define how content supports customer journeys, enhances usability, improves discoverability, and drives engagement across the automotive client’s web platforms.
What you’ll be doing
* Develop and support content strategies across the client’s web ecosystem, ensuring alignment with customer needs, business objectives, SEO priorities, and brand guidelines.
* Conduct content audits, gap analyses, competitor reviews, and content performance assessments to identify optimisation opportunities.
* Support the creation and evolution of content frameworks, taxonomies, governance models, workflows, and publishing approaches.
* Collaborate with UX Designers and Service Designers to integrate content within wider customer journeys and digital experiences.
* Help shape information architecture, navigation structures, content hierarchies, and page‑level content approaches.
* Work closely with SEO specialists and analytics teams to create search‑optimised, discoverable, and performance‑focused content experiences.
* Support content optimisation initiatives through behavioural insight, analytics, experimentation, and user feedback.
* Define and maintain tone of voice guidance, ensuring consistency across multiple web touchpoints and content types.
* Collaborate with copywriters, UX writers, designers, developers, and client stakeholders to ensure high‑quality content delivery across operational workstreams.
* Support CMS‑driven workflows, content migrations, publishing activities, and ongoing content operations processes.
* Present strategic recommendations, content approaches, and rationale clearly and confidently to internal teams and client stakeholders.
* Help evolve content best practices, governance, and operational efficiencies within the wider DX team.
What we want from you
* Significant proven experience in Content Strategy, Digital Content, UX Content, or related disciplines within complex digital environments.
* Strong understanding of content strategy methodologies including audits, governance, taxonomy, content modelling, workflows, and content ecosystems.
* Experience working across large‑scale web platforms, enterprise websites, or operational digital environments.
* Strong understanding of SEO principles, search intent, content optimisation, and digital content performance best practices.
* Experience collaborating closely with UX, UI, SEO, Analytics, Product, and Development teams within multidisciplinary delivery environments.
* Excellent understanding of how content contributes to usability, accessibility, customer journeys, and overall digital experience quality.
* Experience shaping content structures, information architecture, navigation models, and customer‑centred content approaches.
* Strong stakeholder management and communication skills with the ability to clearly articulate strategic recommendations and rationale.
* Comfortable balancing strategic thinking with hands‑on operational delivery across multiple concurrent workstreams.
* Experience working within CMS‑driven environments and content operations workflows.
* Strong organisational skills and attention to detail with the ability to manage priorities effectively within fast‑paced delivery teams.
* Automotive, retail, eCommerce, technology, or other customer experience‑led industry experience is advantageous but not essential.
* Experience supporting optimisation, experimentation, or continuous improvement initiatives is beneficial.
What we can offer you
Alongside the opportunity to work with some of the most exciting brands around the world, we’ll also prioritise your career development and help you grow your skills. We’ll empower you to make a difference, allow you to be yourself, and respect who you are.
Permanent only: We offer a great benefits package including a discretionary bonus scheme, training opportunities, competitive pension, medical insurance, life assurance, social events, opportunities to buy and sell holidays, family friendly policies, discounts with hundreds of retailers and much more.
WPP (VML Enterprise Solutions) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.
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