Title: Chief Financial OfficerLocation: London (Hybrid Working Environment)Salary: £180,000 per annum + Bonus + EquityRef: ZB021Finatal are partnering with a dynamic, private equity-backed consumer product design business in search of a commercially astute and technically strong CFO to build the finance function to support the fast growing business. The company is a close knit, creative group fostering a collaborative and collegial environment, led by an experienced Founder/CEO, and keen to have an experienced, Private Equity CFO at the helm of the finance function. With circa £5m EBITDA and ambitious international growth plans, the company is at an exciting inflection point — expanding both online direct-to-consumer and through established B2B retail partnerships.This is a hands-on, strategic leadership role for a CFO who is eager to professionalise and scale a high-growth, creative and design-led organisation post-investment.Key Responsibilities:Lead the finance function and professionalise systems, controls, and reporting in line with PE expectationsAct as a key business partner to the CEO and wider leadership team, driving commercial decision-makingManage stakeholder relationships, serving as a key point of contact for the PE investorsOwn financial planning, budgeting, forecasting, and performance analysisProvide strategic insight on international expansion, pricing, and profitabilityOversee working capital and cash management, including inventory and supply chain financeEnsure compliance with royalty, licensing, and contractual obligationsSupport M&A and potential future exit planning alongside the private equity partnersKey Requirements:Qualified accountant (ACA/ACCA/CIMA or equivalent)Experience in a PE-backed business, preferably in a primary buyout situation.Commercially savvy with a proven track record of business partnering at senior levelStrong understanding of stock, royalties, and/or licensor modelsFamiliarity with e-commerce, retail, or design/consumer products sectorsHands-on approach – comfortable rolling up sleeves and building a best-in-class finance functionConfident communicator, capable of influencing at board level and beyond